HKTDC Annual Plan 2015/16

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Objective I

Help Hong Kong companies capitalise on business opportunities arising from the new global economic order

Strategies and major new initatives

Deepen penetration into the ASEAN and Indian markets

Help Hong Kong exporters capitalise on the gradual recovery of the mature markets

Target emerging markets which serve as regional hubs

Aggressively build Hong Kong brands in the mainland market

Capitalise on the mainland’s focus on production transformation and urbanisation to deepen the penetration of Hong Kong’s service sectors into the mainland

Reinforce Hong Kong’s position as the bridgehead for the mainland’s outward investment ventures

Help Hong Kong companies seize opportunities in the food and agricultural sector

Performance measurements

Number of companies participating in overseas promotions
Number of Hong Kong companies participating in promotions on the mainland
Number of Hong Kong companies participating in brand name promotions