HKTDC Annual Plan 2015/16

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Strategies and major new initatives

Help Hong Kong exporters capitalise on the gradual recovery of the mature markets

Overhaul the design of Hong Kong Pavilion at established trade fairs in traditional markets to project a sophisticated Hong Kong image

Launch “Business Matching Ambassador” services at established fairs in traditional markets, targeting specifically e-tailers

Explore Hong Kong designers’ participation in international designer-oriented shows such as New York Fashion Week in the US, Tokyo Fashion Week in Japan and Bread & Butter’s first Asian show in South Korea

Expand Hong Kong Pavilions at established fashion events such as Who’s Next and Tranoi in France and Rooms in Japan

Mount Hong Kong Pavilions at established trade fairs in the US and Germany targeting the pet supplies and baby products sectors such as Interzoo in Nuremberg, Superzoo in Las Vegas and Kind+ Jugend in Cologne

Showcase Hong Kong green products at established trade fairs such as IFA in Berlin, CES in Las Vegas and CeBIT in Hanover

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