HKTDC Annual Plan 2015/16

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Objective II

Promote Hong Kong as Asia’s global business platform

Strategies and major new initatives

Showcase Hong Kong’s full range of services through HKTDC’s flagship events

Position Hong Kong as Asia’s intellectual property marketplace and innovation hub

Establish Hong Kong as the go-to platform for global companies’ Asian strategy

Position Hong Kong as Asia’s international maritime centre

Leverage the marketing and brand-building capability of HKTDC trade fairs to promote Hong Kong as Asia’s lifestyle trendsetter

Provide a seamlessly integrated online-offline sourcing experience for global traders

Performance measurements

Number of companies participating in HKTDC activities held in Hong Kong (other than exhibitions)
Number of exhibitors and trade buyers at HKTDC fairs
Number of companies participating in HKTDC service promotion activities
Number of business connections made through various channels