Under Objective II, we will promote Hong Kong as the premier two-way business platform and showcase the strengths of Hong Kong’s wide range of services through HKTDC flagship events. In addition to promoting Hong Kong as Asia’s IP marketplace and innovation hub, we will position Hong Kong as the international maritime centre of the region. We will enhance the marketing and brand-building elements of our fairs to reinforce Hong Kong’s position as Asia’s lifestyle trendsetter. We will also help Hong Kong SMEs take advantage of the growing popularity of online sourcing through providing global traders with a seamless online-offline sourcing experience.
