HKTDC Annual Plan 2015/16

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Introduction

This Annual Plan is the second in our current three-year planning cycle. Last year, we set three medium-term objectives to guide our work up to 2017. They are:

help Hong Kong companies capitalise on business opportunities arising from the new global economic order;
promote Hong Kong as Asia’s global business platform; and
enhance the competitiveness of Hong Kong SMEs and start-ups in the digital era.

A set of measurements has been set against which we will evaluate our success in achieving these objectives.

While the three objectives remain on the right track, the global economic outlook has become more murky, with geopolitical risks threatening both recovery in mature markets and the pace of growth in emerging markets.

On the product side, our primary task is to help Hong Kong exporters identify markets with relative stability and a strong consumer base. We will step up our efforts in presenting Hong Kong as the trendsetter of the region and our brands as the best representation of affordable luxury.

On the services side, we will adopt a holistic approach in promoting the full range of our world-class financial, professional, logistics and creative services, branding Hong Kong as the “go to” platform for global enterprises’ Asian strategy. New sectors such as maritime-related services and innovation and IP will be featured alongside our pillar industries to enhance the value proposition of Hong Kong to mainland and overseas companies.

Another important theme for the coming year is to make HKTDC services mobile-friendly and bring our offerings up-to-date in the digital era. Responding to the wide penetration of mobile devices and proliferation of new media channels, we will step up our efforts in creating a mobile-friendly platform for our stakeholders and customers. Helping Hong Kong SMEs prepare and capitalise on the e-tailing and e-commerce trend is also a priority.

2015 will be a year of uneven growth and uncertain prospects. While we expect a better performance from mature markets such as the US and Germany, Developing Asia will be driving the world’s growth. With our enhanced network on the mainland, in the ASEAN region and India, we will work with the Government and our overseas strategic partners to open up new opportunities for Hong Kong SMEs.