HKTDC Annual Plan 2015/16

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Objective III

Enhance the competitiveness of Hong Kong SMEs and start-ups in the digital era

Strategies and major new initatives

Assist Hong Kong companies to capture business opportunities arising from the e-tailing trend

Develop a comprehensive programme to cultivate entrepreneurial spirit and nurture the growth of SMEs

Help SMEs identify alternative production bases

Strengthen engagement with the general public and major stakeholders leveraging on the social media

Leverage the mobility trend to enhance the effectiveness of HKTDC promotions and our engagement with stakeholders

Performance measurements

Number of participants in SME start-up and support programmes
General customer satisfaction assessment
Engagement of stakeholders and the public through social media