HKTDC Annual Plan 2015/16

Home \| Introduction \| Objective I \| Objective II \| Objective III

Strategies and major new initatives

Strengthen engagement with the general public and major stakeholders leveraging on the social media

Leverage Google, Sina, WeChat, Youku and She.com to promote HKTDC activities

Leverage Weibo to establish thought leadership on the mainland market

Develop interactive promotion campaigns to draw public’s attention to HKTDC’s activities

Engage bloggers and social media key opinion leaders (KOL) in HKTDC activities to extend our reach

Enrich the content of the online “Media Room” on hktdc.com

Engage Hong Kong’s younger generation through the Trade Ambassador Programme

Back