HKTDC Annual Plan 2015/16

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Strategies and major new initatives

Leverage the marketing and brand-building capability of HKTDC trade fairs to promote Hong Kong as Asia’s lifestyle trendsetter

Introduce flexible marketing packages to attract more overseas brands and lifestyle magazines to join our marketing fairs

Set up new thematic zones such as a Wearable Electronics Zone in the Electronics Fairs as well as an Activewear & Sportswear Zone and a Thermal Clothing Zone in the Fashion Weeks to reflect latest trends

Open more trade fairs for public participation on the last day of the fair period, including World Boutique and Hong Kong International Building and Hardware Fair

Launch a city-wide campaign for the Hong Kong International Wine and Spirits Fair, and introduce a Corkage Free Promotion Programme in partnership with restaurants

Mount city-wide promotion campaigns riding on lifestyle fairs including World Boutique, Hong Kong Book Fair, InnoDesignTechExpo, Licensing Show and FILMART to engage the community

Leverage social media platforms such as Facebook, YouTube, Weibo and WeChat to maximise the impact of city-wide promotion campaigns

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