HKTDC Annual Plan 2015/16

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Strategies and major new initatives

Provide a seamlessly integrated online-offline sourcing experience for global traders

Recruit renowned brands to join the brand zone of the B2B online transactional platform

Introduce flexible themes and product offerings to tailor to advertisers’ promotion needs

Launch a series of thematic e-magazine titles with multimedia contents and enhanced product presentation targeting specific buyers

Extend business matching programme to reach out to more buyers including Fortune 500 and Global 250 retailers

Leverage HKTDC trade fairs to promote the B2B online transactional platform for year-round sourcing

Extend the SME Rewards Programme with attractive incentives to encourage suppliers’ usage of our transactional platform

Expand the hktdc.com Buyer Rewards Programme through online campaigns and promotion at HKTDC trade fairs

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