HKTDC Annual Plan 2015/16

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Strategies and major new initatives

Deepen penetration into the ASEAN and Indian markets

Launch a signature campaign “In Style ∙ Hong Kong” in Jakarta to promote Hong Kong as a lifestyle trendsetter

Organise Online-to-Offline (O2O) promotional activities in collaboration with leading Indonesian e-tailers and distributors to generate awareness of Hong Kong products among local consumers

Explore collaborating with the Trade Development Bureau of MOFCOM to stage a large-scale product promotion event in New Delhi

Organise sector-specific business missions to India, including a gifts and premium mission to Delhi, an autoparts and electronics mission to Chennai, and an ICT and lifestyle product mission to Bengaluru

Organise IRES joint mission comprising Hong Kong service providers and mainland developers to capitalise on the opportunities arising from the urbanisation trend in ASEAN countries such as Thailand and Myanmar

Organise roadshows in ASEAN and India to promote Hong Kong’s design, marketing and branding services

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