HKTDC Annual Plan 2015/16

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Strategies and major new initatives

Target emerging markets which serve as regional hubs

Explore collaboration with department stores and e-tailers to bring Hong Kong lifestyle brands directly to Turkish consumers

Develop the Hong Kong Product Expo in Dubai into a signature event for the region

Partner with mainland provinces or cities to organise joint missions to Central Asia

Organise business missions to Heilongjiang to help Hong Kong companies tap into border trade

Sponsor key licensing agents of the 2016 Rio Summer Olympic Games in Brazil to visit HKTDC trade fairs in Hong Kong and connect them with Hong Kong exporters

Stage a Hong Kong Pavilion at the House and Gift Fair, Brazil and at the Mexican Gift Fair

Organise business missions to Mexico, Brazil, Lithuania and Poland to explore opportunities for Hong Kong exporters in Latin America and Eastern Europe respectively

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