HKTDC Annual Plan 2015/16

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Strategies and major new initatives

Aggressively build Hong Kong brands in the mainland market

Stage Style Hong Kong shows in Zhengzhou and Changchun

Open five new DG outlets in mainland’s key regional cities

Open thematic DG shops on the mainland featuring fashion and related products

Expand the network of DG shops in Hong Kong to increase the exposure of Hong Kong products to mainland consumers

Overhaul the DG shop in HKCEC and all online and offline marketing collaterals to create a new experience for our customers

Organise Hong Kong delegations to participate in mainland’s sector-specific trade fairs to promote Hong Kong’s niche products for babies and the “silver” market

Organise promotions on food and related products in selected department stores or supermarkets on the mainland

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