TDC's vision and mission
  Introduction
  Harness CEPA to accelerate Hong Kong-based companies' access to mainland markets
  Inspire global enthusiasm for Hong Kong by marketing the combined advantages of Hong Kong and the Pearl River Delta
  Expand the reach of Hong Kong companies into emerging markets
  Establish Hong Kong as a one-stop business development platform and trade fair capital for global SMEs
  Augment Hong Kong SMEs' competitveness through e-commerce
  Establish TDC as the world's best trade promotion organisation, providing the best marketing support for Hong Kong's SMEs
  Performance Measurements
  Archive for 2002/2003 Annual Plan
  Archive for 2003/2004 Annual Plan
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6. Establish TDC as the world's best trade promotion organisation, providing the best marketing support for Hong Kong's SMEs
   
 

Customer feedback and independent surveys demonstrate that TDC has been successful in many of its trade promotion initiatives. However, within the framework of ever smaller budgets, we must constantly aim to improve. We will continue to upgrade our services by strengthening our customer-focused and marketing initiatives, improving our customer feedback channels and performance measuring and developing the skills of our staff.
   
 
Activity outline:
Development of a comprehensive marketing strategy, along with other organisations in the Hong Kong family, to ensure a coordinated, strong and consistent approach to our message and initiatives.
Development of a better understanding of our clients' needs through data-mining.
An upgraded and expanded Hong Kong Call Centre and SME Centre in Kowloon.
Partnerships with external service providers to offer comprehensive services to our customers, both on and offline.
Individualised e-learning and other training programmes on a wide range of topics, such as marketing, service skills and CEPA.
Further streamlining of work processes and exploration of outsourcing opportunities to reduce administrative overheads and improve efficiency, allowing more staff resources to be used in frontline work.
Enhanced team-building and internal communication through voluntary community work and informal activities organised by our staff club, TDC United.
Enhanced corporate governance, accountability and transparency, including the publication of senior executive compensation packages in our Annual Report.
Annual customer satisfaction surveys, post-event surveys and other feedback-gathering exercises.
Periodic benchmarking surveys against other trade promotion organisations.
Development of business result tracking systems to solicit feedback and enhance the effectiveness of TDC's major promotions.

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