TDC's vision and mission
  Introduction
  Harness CEPA to accelerate Hong Kong-based companies' access to mainland markets
  Inspire global enthusiasm for Hong Kong by marketing the combined advantages of Hong Kong and the Pearl River Delta
  Expand the reach of Hong Kong companies into emerging markets
  Establish Hong Kong as a one-stop business development platform and trade fair capital for global SMEs
  Augment Hong Kong SMEs' competitveness through e-commerce
  Establish TDC as the world's best trade promotion organisation, providing the best marketing support for Hong Kong's SMEs
  Performance Measurements
  Archive for 2002/2003 Annual Plan
  Archive for 2003/2004 Annual Plan
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2. Inspire global enthusiasm for Hong Kong by marketing the combined advantages of Hong Kong and the Pearl River Delta
   
 

We will promote the combined business advantages of the Hong Kong and the Pearl River Delta economic region among mainland and overseas companies. The focus will be on the strength of Hong Kong's business services, and the ease of our business environment, coupled with the dynamic manufacturing capabilities and growing consumer markets in the Pearl River Delta.
   
 
Activity outline:
Roadshows promoting the HK/PRD business model in key markets (Western Europe, North America, Australia, Japan) jointly organised with selected PRD cities.
Increased joint promotions and information exchange with foreign trade commissions and associations from Hong Kong and the PRD.
Working with the global Hong Kong Business Associations network to raise awareness of increased opportunities, with CEPA, in the Pearl River Delta.
A comprehensive outreach programme through our overseas offices, to promote Hong Kong/PRD to companies in developed economies.
Follow up business missions to Hong Kong by companies that have attended our overseas outreach programmes.
Attracting high value manufacturing and service activities to Hong Kong, through collaboration with Invest Hong Kong, Cyberport, the Hong Kong Science and Technology Parks and other Hong Kong organisations.
An enhanced Pearl River Delta advisory service for Hong Kong firms.
An enhanced, customised business-matching programme, with expanded Pearl River Delta content and user database.
Upgraded PRD sections on tdctrade.com and Hong Kong Trader, providing information on the latest developments and opportunities.
Stronger promotion of opportunities in HK/PRD under CEPA at leading overseas trade fairs, such as the International Consumer Electronics Show in Las Vegas, the Ambiente and Tendence Lifestyle Fair in Frankfurt and Spielwarenmesse International Toy Fair in Nuremberg.
Development of mini SME Market Expos (smaller versions of our annual event in Hong Kong) in key overseas markets to promote HK/PRD opportunities and partnership under Cepa.

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