TDC's vision and mission
  Introduction
  Harness CEPA to accelerate Hong Kong-based companies' access to mainland markets
  Inspire global enthusiasm for Hong Kong by marketing the combined advantages of Hong Kong and the Pearl River Delta
  Expand the reach of Hong Kong companies into emerging markets
  Establish Hong Kong as a one-stop business development platform and trade fair capital for global SMEs
  Augment Hong Kong SMEs' competitveness through e-commerce
  Establish TDC as the world's best trade promotion organisation, providing the best marketing support for Hong Kong's SMEs
  Performance Measurements
  Archive for 2002/2003 Annual Plan
  Archive for 2003/2004 Annual Plan
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1. Harness Cepa to accelerate Hong Kong-based companies' access to mainland markets
   
 

The development of the mainland as a domestic market for Hong Kong companies has been a priority in recent years. The mainland's rapid economic development, coupled with the recent implementation of the Closer Economic Partnership Arrangement (Cepa) has added a new dimension to our efforts to assist Hong Kong SMEs expand into the mainland market.

Initiatives designed to raise awareness and understanding of the opportunities available under Cepa will, therefore, be a major priority for 2004/05.

The Pearl River Delta (PRD) also remains a major focus. However, increased attention will be directed on marketing Hong Kong products and services in the Bohai region, the Yangtze River Delta and other major distribution hubs.

We will build on Hong Kong's trendsetting image in the mainland through a series of 'Style Hong Kong' showcase events in key cities. Targeting trade and consumer buyers, these events will highlight Hong Kong's role as a modern, cosmopolitan, fast-paced city that offers products and services to match.

Further mainland events and sector-to-sector partnerships will highlight Hong Kong's service industries, and will supplement an upgraded year-round online business platform, via hkenterprise.com.

   
 
Activity outline:
A sustained brand-building programme for Hong Kong's services via on and offline channels, including print and electronic media.
An anchor 'Style Hong Kong' event in Beijing.
Similar events in target cities focussing on regional interest and demand.
Consumer-focussed promotions in department stores and shopping malls in key cities.
CEPA roadshows in key cities and Hong Kong Services Pavilions in major mainland trade fairs.
Production and distribution of a six-monthly Style Hong Kong print and online magazine (stylehongkong.com).
Sector-specific vertical portals on tdctrade.com to raise awareness of sector strengths and facilitate business matching.
Practical CEPA seminars/workshops and a restructured China Trade Diploma course.
Practical business guides, with CEPA sections, for new entrants to mainland markets.
Anchor events to promote Hong Kong services, such as the Professional Services Expo, the Logistics Services Expo, the Real Estate Services Expo and the Financial Services Expo.
CEPA Business Service Centres in Beijing, Shanghai, Guangzhou and Hong Kong to promote Hong Kong/mainland business partnerships.
A nationwide toll-free CEPA business enquiry hotline, serviced from Shanghai, to provide enquiry and business-matching services and connect mainland enquirers with Hong Kong companies.
Business missions to Beijing and Shanghai to explore opportunities arising from the 2008 Beijing Olympics and the 2010 Shanghai World Expo. Promotional materials and business matching services will also be provided.
A high quality marketing book promoting Hong Kong's creative industries.

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