Establish Hong Kong as a one-stop business development platform and trade fair capital for global SMEs (tdctrade.com)

4.	Establish Hong Kong as a one-stop business development platform and trade fair capital for global SMEs

Hong Kong has an international reputation as a platform for overseas companies interested in the mainland market, and for mainland companies interested in overseas markets.

We aim to attract increasing numbers of mainland and overseas companies to our business platform and further develop the role of Hong Kong companies in these interactions.

An integral part of this strategy is the promotion of Hong Kong's advantages as a trade fair location. Growing numbers of mainland companies are using these events to reach international buyers and exhibitors, and with the introduction of the Mainland Individual Visit Scheme in 2003, visitor numbers are set to increase substantially. Similarly, overseas companies use these events to reach mainland markets. Continued promotion of this marketplace is a priority.

Activity outline:
	Further development of major service-related fairs, including expansion of the Hong Kong Licensing Show and Conference and creation of an Asian Licensing Award.
	Further collaboration with the Hong Kong Design Centre to enhance the reputation of the Business of Design Week as a regional event.
	Re-positioning of Filmart as a regional entertainment industry event. Initiatives include rescheduling to March to run concurrently with the Hong Kong International Film Festival and the Hong Kong Film Awards Ceremony.
	Supplementary versions of existing fairs to take advantage of shorter product cycles, including a Spring Edition of the Hong Kong Electronics Fair (April 2004) and the Summer Sourcing Show for Gifts, Houseware and Toys (July 2004).
	Rebranding of the II Expo as the International ICT Expo, as well as co-location of the show with the Spring Electronics Fair.
	Development of 'virtual' trade fairs, allowing a wider global market to access information on products and services online.
	Promotion of Hong Kong-based, non-TDC trade fairs, via our vertical portals (on tdctrade.com) and marketing collaterals.
	Promotion of emerging sectors, such as Chinese medicine, cosmetics and toiletries, eco-products and health-care products, via electronic and print media.
	Initiatives to increase trade visitors from under-represented regions, including co-marketing with the Hong Kong Tourism Board, discounted travel packages for important buyers and additional attractions, such as business matching services.
	Use of our established trade fairs to further promote Hong Kong branded products, through themed displays of ODM and branded products.
	Development of CEPA service counters and displays at established trade fairs.
	Further expansion, enhancement and internationalisation of our annual World SME Expo by incorporating a global SME conference and a CEPA focus.
	An enhanced, expanded TDC Business InfoCentre with special CEPA and Pearl River Delta sections.
	Collaboration with major multipliers (Hong Kong business associations, overseas trade associations, chambers of commerce) in key markets to promote Hong Kong to a wider overseas audience.
	Sector-specific inward and outward business missions to/from the Yangtze River Delta and Bohai regions.


	Copyright (c) 2000-2004 Hong Kong Trade Development Council. All Rights Reserved. Terms of Use \| Privacy Statement