HKTDC Annual Plan 2020/21

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Objective III

Nurture an international entrepreneurial ecosystem for Hong Kong in the digital era

To drive Hong Kong’s economy forward, we will continue our work to nurture an international entrepreneurial ecosystem to take businesses to the next level.

Strategies and major new initiatives

Empower SMEs and entrepreneurs to better utilise the Hong Kong platform for global business

Launch the SME Transformation Sandbox Programme to help SMEs enhance their competitiveness and achieve specific business transformational goals

Offer “Free-trial” online package to help start-ups expand their network of buyers, investors and partners via the “hktdc.com Sourcing” platform

Mount new zones including 5G compatible gadgets to address the latest technology trends at the Hong Kong Electronics Fairs

Solicit participation from software developers for online and mobile games at the Hong Kong Toys & Games Fair

Expand IT Solutions for Jewellery Zone in the Hong Kong International Jewellery Show and IT Solutions & Shop Fittings Zone in the Hong Kong International Optical Fair

Elevate the profile of our start-up zones in technology fairs by working with start-up multipliers in Japan, Korea and Israel in the recruitment with tailored participation packages

Leverage provincial and city governments to secure sponsorship and funding for their SMEs to participate in HKTDC trade events

Enhance the Young Executive Programme to create more networking opportunities with local young entrepreneurs / start-ups

Encourage all Hong Kong Business Associations to set up youth chapters

Gear up Hong Kong SMEs to embrace the digital economy

Strengthen our strategic partnership with major technology partners to provide more cost-effective digital solutions for Hong Kong SMEs

Provide on-site business advisory and consultancy services at the Asian E-tailing Summit

Conduct consumer surveys in ASEAN markets to understand the consumption patterns and share the findings with chambers, trade associations and SMEs

Connect Hong Kong SMEs with O2O platforms in ASEAN, such as bringing Hong Kong branded products to Indonesian local retail outlets, Ataru, and its online platform, Ruparupa

Organise seminars and networking events to help Hong Kong SMEs devise sector-specific strategy for targeted mature markets through online platforms

Leverage AI natural language processing (NLP) technology to effectively filter unauthentic enquiries on “hktdc.com Sourcing” platform for enhanced user experience and business matching

Explore a closed-loop dialogue-based messaging service on the HKTDC Marketplace App to connect buyers and suppliers through their mobile devices

Conduct in-depth export marketing research for Hong Kong’s backbone manufacturing sectors

Upgrade and renovate SME Centre with enhanced services

Support the Commerce and Economic Development Bureau’s plan to create coordinated SME support services

Encourage exhibitors of our public fairs to accept e-payment

Establish Hong Kong as Asia's start-up hub

Engage Start-up Express winners to establish stronger business collaboration with members of the HK Startup Society

Launch a new programme entitled Enterprise Connect at Entrepreneur Day for start-ups to present their business solutions to enterprises

Launch a “Voice of Start-up” marketing campaign to publicise Hong Kong start-up success stories and their brands

Bring international start-up delegations and events to Hong Kong

Organise capacity building activities and promotional events for fashion start-ups in collaboration with industry stakeholders

Arrange a start-up mission, riding on Think Asia, Think Hong Kong, to help start-ups tap into new markets and solicit funding

Arrange “Smart+ pitching and business matching services” at SmartHK Chengdu to help Hong Kong start-ups identify funding, partners and business connections in Mainland China

Organise a fintech mission to ASEAN to raise Hong Kong’s profile

Organise “FintechHK Start-up Salon” at Asian Financial Forum in collaboration with the Financial Services and the Treasury Bureau and InvestHK

Performance measurements

Number of successful projects facilitated by HKTDC for Hong Kong SMEs in entering new markets, branding, technology upgrade and other business improvements
Number of start-ups which made connection via HKTDC platforms