HKTDC Annual Plan 2020/21

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Objective II

Leverage Hong Kong’s value-added and customised offerings to create and facilitate business opportunities worldwide

In the face of a volatile external business environment and growing regional competition, Hong Kong needs to excel in its offerings and fortify its niche in premium and value-added services to reinforce its role as a global deal maker.

Strategies and major new initiatives

Strengthen Hong Kong’s role as a global deal maker via business matching and strategic partnership

Promote HKTDC as offering a total solution to event participants

Pilot a deal facilitation scheme focusing on several prominent investment projects in Indonesia, Malaysia, the Philippines, Thailand and Vietnam working with small and medium-sized investment banks in Hong Kong

Step up global publicity efforts for the Asian Financial Forum Deal Flow Matching Session to reach out to new investors and multipliers

Launch a new project pitching session focused on technology and innovation related investment projects at the Belt and Road Summit

Enhance online business matching platform on Asian Financial Forum’s website and Conference App to improve the quality of investment matching

Leverage inbound visits of potential partners from Belt and Road economies to organise business matching meetings with Hong Kong service providers

Arrange sectoral roundtable or business matching sessions for inbound and outbound investment missions from and to Mainland China

Arrange tailor-made training programme on best practices on deal arrangements for mainland officials / enterprises

Organise a sector-specific investment mission with Mainland China-wide investors and Hong Kong service providers

Incorporate visits to and meetings with industrial park investors in outbound investment missions

Feature up-to-date information on economic zones and industrial parks in the SME and project sections of the Belt and Road Portal

Arrange dedicated breakout sessions and project pitching sessions on industrial parks at the Belt and Road Summit

Magnify Hong Kong’s foothold in mature markets and unlock the potential of emerging markets

Mature markets

Mount Think Asia, Think Hong Kong campaign in Milan and Madrid

Organise sectoral and thematic missions to Madrid and Milan riding on Think Asia, Think Hong Kong and encourage inbound return missions coinciding with HKTDC signature events

Explore staging fringe events at Baselworld to promote Hong Kong as a springboard to Mainland China and ASEAN markets

Identify new trade platforms for “Show and Match” Pavilions

Present Hong Kong’s branded urban sportswear and activewear at International Trade Fair for Sporting Goods and Sportswear (ISPO)

Organise cross-sector Hong Kong Pavilions in lifestyle trade shows such as NY NOW and Lifestyle Expo Tokyo

Collaborate with garment multipliers to target niche-sector promotions in related trade shows such as Designer Forum New York

ASEAN

Stage In Style • Hong Kong campaign in Bangkok

Launch a B2B “Sell to ASEAN” programme for Hong Kong SMEs to promote their products to ASEAN year-round

Organise a mission to Indonesia to explore “Made in Indonesia for Indonesia” opportunities and O2O sales channels

Organise a halal food mission to Malaysia or Indonesia to explore related export opportunities

Organise a manufacturing partnership mission to Myanmar and Vietnam

Organise Building for the Future campaign in Indonesia to tap opportunities in ASEAN’s rapid infrastructure and urbanisation development

Organise a logistics mission to Indonesia

Organise an outbound mission to selected destinations in ASEAN to promote Hong Kong’s strengths in “Smart City as a Service (SCaaS)”

Mainland China

Organise SmartHK in Chengdu to tap business opportunities arising from Chengdu’s new economy plan

Organise a Building for the Future campaign to capture the smart city development opportunities in Hangzhou

Launch a digital Chic HK campaign with sector-specific promotion of lifestyle products and designs targeting younger consumers in selected Mainland cities

Stage a Style Hong Kong Pavilion at China-ASEAN Expo complemented by a marketing campaign leveraging popular and emerging platforms such as Tiktok and Xiaohongshu

Organise product showcases at Hong Kong Pavilions in major MOFCOM Expos in Mainland China

Expand Hong Kong’s presence at the China International Import Expo to promote Hong Kong products and services

Introduce a “ConsignEasy” programme and a year-round “Entering Mainland Domestic Market” practical workshop series to provide SMEs with practical support to enter the Mainland domestic market

Other markets

Mount thematic Lifestyle Expo in Dubai and Nairobi focused on smart city development, health and wellness products for the Middle Eastern market and children and modern living products for the East African market

Launch a “Sell to Indian Market” series with showcase opportunities and advisory services for Hong Kong companies to test the market

Organise a cross-over mission comprising product manufacturers and designers to Central and Eastern Europe

Organise showcase displays at local fairs in Kazakhstan and an exploratory export-oriented mission to Central Asia

Target Latin American markets by hosting market seminars-cum-networking events during key trade fairs in Hong Kong

Performance measurements

Number of customised business matching meetings facilitated by HKTDC
Cumulative number of projects successfully facilitated by HKTDC
General customer satisfaction