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Enhance the competitiveness of Hong Kong SMEs and start-ups in the digital era
Enhance the competitiveness of Hong Kong SMEs and start-ups in the digital era
Under our third objective, we will groom and support Hong Kong-based start-ups to sustain Hong Kong's long-term economic growth. We will beef up our SME start-up programme to nurture potential entrepreneurs and sharpen their capabilities in leveraging on new marketing tools of the digital era. Our outreach programme will be expanded to target start-ups newly arrived from overseas. In view of the rising production costs in the Pearl River Delta, we will help Hong Kong SMEs identify alternative manufacturing bases. Capitalising on the growing popularity of the Internet and mobile communication, we will make use of the social media to engage our stakeholders and reach out to the community.
Strategies and major new initiatives
Assist SMEs to capitalise on marketing opportunities provided by the new media
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Organise DIY training and practical workshops for SMEs and start-ups by partnering with industry experts such as Apple, Adobe and Pentax |
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Develop incentive programmes to encourage start-ups to make use of DIY platform to enrich their company and product profiles on hktdc.com |
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Leverage social media platform to engage more buyers in lifestyle-related brand promotions to create business opportunities for SMEs and start-ups |
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Organise a series of educational seminars and workshops on e-tailing business to keep SMEs abreast of the latest developments in the field |
Develop a comprehensive programme to nurture start-ups
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Introduce a new business matching service "Mini deal-flow" to connect start-ups with potential partners at Entrepreneur Day |
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Grow the Franchising Zone in World SME Expo to a standalone fair by 2015 |
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Set up an "Entrepreneurship Zone" in World SME Expo to promote entrepreneurship |
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Develop a systematic induction programme for start-ups covering support services offered by the HKTDC and other Hong Kong Inc. members and related associations |
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Develop affordable promotion packages to facilitate start-ups' participation in the "Small Order Zone" at HKTDC trade fairs and online platform |
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Establish a dedicated resource portal for SMEs and start-ups |
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Set up a Start-up Zone at the HKTDC SME Centre dedicated to offering support services to start-ups |
Help SMEs identify alternative production bases
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Organise study missions to countries such as Myanmar, Bangladesh, Sri Lanka and Cambodia to help Hong Kong manufacturers assess the suitability of these locations as alternative manufacturing bases |
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Organise exploratory missions to mainland provinces such as Guangdong (Shaoguan and Qingyuan), Guangxi and Hunan where production costs are relatively lower |
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Organise seminars and workshops inviting relevant officials to introduce the strengths of the respective alternative manufacturing bases |
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Strengthen our market intelligence on comparative strengths between different alternative manufacturing bases and disseminate regular updates to targeted Hong Kong manufacturers |
Strengthen engagement with the general public and major stakeholders leveraging in particular on social media
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Develop a structured outreach programme to engage major opinion formers |
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Create a HKTDC Blog and put a human face to the Council to build a closer connection with stakeholders |
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Make use of B2B and B2C social media to target the general public and business community in Hong Kong, the mainland and overseas |
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Launch an upgraded "Media Room" on hktdc.com to facilitate media partners' access to HKTDC news |
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Mount social engagement campaigns to promote understanding of the HKTDC and its work among the local community |
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Enhance the overall experience of users of mobile devices in accessing HKTDC information |
Extend outreach programme targeting Hong Kong-based overseas companies
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Work with InvestHK to provide aftercare services to foreign start-ups |
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Strengthen engagement with non-local SMEs through tailor-made activities such as joint market seminars and workshops in collaboration with foreign chambers |
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Actively involve Hong Kong-based overseas companies in our promotions on the mainland including outbound business missions |
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Partner with private sector multipliers such as banks, accounting companies, law firms, international movers and overseas university alumni associations to reach out to foreign start-ups in Hong Kong |
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Collaborate with overseas multipliers such as JETRO, KOTRA and individual prefectures of Japan to organise CEO training programmes for their SMEs |
Performance measurements
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Number of participants in SME start-up and support programmes |
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General customer satisfaction assessment |
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Engagement of stakeholders and the public through social media |
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