Promote Hong Kong as Asia's global business platform

Collaborate with multipliers to launch the "Global Finance Week" to further solidify the Asian Financial Forum's position as the region's leading financial conference

Launch an investment zone in AFF and position the event as the platform to showcase Asian investment projects seeking global investment partners

Set up a new film location shooting zone and mount a Hong Kong International Film Festival pavilion at the FILMART to bring in more independent film producers

Strengthen the technology elements of IDT Expo targeting sectors such as mobile apps, beauty technology, home technology, digital technology and technology for the silver market

Launch the "Logistics and Maritime Week" featuring a series of logistics and maritime related events to create better synergy with the Asian Logistics and Maritime Conference

Strengthen fashion and lifestyle licensing as well as corporate brand licensing elements at the Hong Kong International Licensing Show and Asian Licensing Conference

Stage a reverse exhibition at the Hong Kong International Licensing Show to connect manufacturers and licensing agents

Position BIP Asia as the signature IP event for the region

Launch "International IP Week" to maximise the impact of IP promotions held in Hong Kong

Mount Business of IP Zones at 11 HKTDC trade fairs

Launch an upgraded IP portal, featuring the latest market news and tradable IPs from Hong Kong and over 40 countries and regions

Forge strategic alliance with world renowned IP trading platforms such as WIPO Green, Praxis Unico and IP-related associations such as INTA and LES to reinforce Hong Kong's position as a regional IP trading hub

Organise a series of outreach seminars in technology savvy countries such as the Nordics, the US, Canada, Japan and Korea to promote Hong Kong's advantages in IP trading

Stage the signature campaign "Think Asia, Think Hong Kong" in Paris and Milan to promote Hong Kong as the ideal partner for European companies seeking to tap into the mainland and other Asian markets

Work with regional, prefectural and state governments and multipliers in Japan and the US to extend the reach of our signature campaigns to the local level

Organise a tripartite business mission to France and Italy connecting Hong Kong brand agents, mainland department stores and overseas fashion brands

Organise a technology mission to Germany and a food technology mission to Australia and New Zealand to explore partnership opportunities

Deepen the Pacific Bridge Initiative (PBI) co-operation with the US focusing on priority sectors including renewable energy, environmental technology, food and wine, creative and entertainment industries as well as licensing

Explore forging partnership with France modelling on the PBI

Develop HKTDC fairs into premier platforms for launching of brand products

Organise roadshows and work with multipliers and government agencies in Japan, Korea and Southeast Asia to encourage more Asian companies to promote their products at HKTDC fairs

Develop fairs around themes and upgrade the booth design, particularly for lifestyle product shows, to elevate the image of HKTDC fairs

Organise a wide range of marketing activities such as fashion shows and parades, seminars on product and market trends, and product launches to create publicity spotlight

Organise networking cocktail receptions with a region-specific theme such as ASEAN Party and BRICS Cocktail Reception at HKTDC fairs to connect exhibitors with buyers from emerging markets

Explore the feasibility of expanding existing exhibitions at the HKCEC to AWE using the "Two Fairs, Two Venues" concept

Launch city-wide promotion for the Hong Kong Book Fair and World Boutique to maximise the PR impact of these lifestyle fairs

Introduce public admission to selected brand name and design zones and allow on-site sales

Display unique merchandise and crossover products of licensors with designers in shopping malls and retail chains to promote the Hong Kong International Licensing Show

Mount city-wide campaigns, such as "Cinema + Merchants" promotion, and roadshows to promote Hong Kong as an entertainment hub

Bring in and co-locate overseas conferences such as the Asia Top Sommelier Summit with the Hong Kong Wine and Spirits Fair to create synergy

Launch a new public fair the "Hong Kong Electrical Appliances and Household Products Expo" concurrent with Hong Kong Food Expo to promote brand names of electrical appliances, kitchenware and household products

Build viral communities through social media, such as Facebook, LinkedIn, Twitter, YouTube and Weibo, to create a buzz and increase interaction with the community

Transform the enquiry-based online Small Order Zone into a transactional platform and explore extending the B2B marketplace to cater for the B2C consumer segment in the longer term

Extend QR code from company level to product level to facilitate buyers-suppliers connection on a product basis

Introduce more mobile-friendly contents and features to hktdc.com to facilitate online sourcing via mobile devices

Enhance HKTDC mobile apps with new features to facilitate the search of products or services hosted on hktdc.com and access to exhibitors' product catalogues

Introduce Supplier Reference Indicator icons in HKTDC eMagazines to strengthen third party authentication and verification services

Organise seminars and training workshops to educate SMEs on the market potential of small order transactions

Number of companies participating in HKTDC activities held in Hong Kong (other than exhibitions)

Number of exhibitors and trade buyers at HKTDC fairs

Number of companies participating in HKTDC service promotion activities

Number of business connections made through various channels