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Help Hong Kong companies capitialise on business opportunities arising from the new global economic order
Help Hong Kong companies capitialise on business opportunities arising from the new global economic order
Under the first objective, we will target selected traditional markets such as the US, Germany and Japan to help Hong Kong exporters take advantage of the economic revival and obtain new export orders. We will classify promising emerging economies into three groupings – "Spotlight Economies", economies worthy of "Further Penetration" and economies on the "Watch List" and develop promotional strategies tailored for each category.
For the mainland market, we will focus on deepening the penetration of Hong Kong brands and help Hong Kong service providers capture business opportunities arising from the mainland's rapid urbanisation, production transformation and mainland enterprises' outbound investment trend.
Strategies and major new initiatives
Deepen penetration into the ASEAN and Indian markets
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Launch a B2C joint promotion in co-operation with Indonesian e-tailers and distributors to promote Hong Kong brands |
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Organise sector-specific business missions to major Indonesian cities including Surabaya, Bandung and Medan and recruit buyers from these regional cities to attend HKTDC trade fairs in Hong Kong |
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Launch a small-scale product exhibition in and organise sector-specific missions to Ho Chi-minh City to pave the way for a signature promotional event in 2016/17 |
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Mount Hong Kong pavilions in major trade fairs in Mumbai, including joint participation with CCPIT-Guangdong at the China Product Expo |
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Organise sector-specific business missions to India, including gifts and premium missions to Delhi, autoparts and electronics missions to Chennai, ICT and lifestyle product missions to Bengaluru |
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Organise roadshows in ASEAN countries and India to promote Hong Kong's financial, design and logistics services |
Help Hong Kong exporters take advantage of the gradual recovery of the traditional markets
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Enhance the image of Hong Kong pavilions in overseas trade fairs and step up on-site business matching
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Expand participation in designer-oriented shows including Who's Next in France and Rooms in Japan and explore mounting Hong Kong pavilions at major fashion events to showcase Hong Kong's design capabilities
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Mount Hong Kong pavilions at established trade fairs in Germany such as Interzoo (Nuremberg) and Kind+ Jugend (Cologne) to showcase Hong Kong pet products and baby products
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Showcase Hong Kong's strengths in green manufacturing at Hong Kong pavilions in major international trade fairs such as IFA, CES and CeBIT
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Organise customised business matching service for targeted international brands and major e-tailers from the traditional markets
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Organise a year-round series of seminars and workshops to keep SMEs abreast of regional and sector-specific opportunities in the US, Europe and Japan markets
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Target selected emerging markets for Hong Kong exporters
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Mount an enhanced version of Lifestyle Expo in Istanbul and launch a new zone to feature Hong Kong winning design products |
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Develop the Hong Kong Product Exhibition in Dubai into a flagship event and mount Hong Kong pavilions in sectoral trade fairs in Dubai, particularly in lifestyle products, electronics, healthcare and medical devices |
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Organise a joint mission to the Middle East comprising Hong Kong IRES service providers and Guangdong developers |
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Organise sectoral missions to Mexico complemented by side trips riding on participation in US trade fairs |
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Develop a customised programme, including tailored business matching, for licensing agents of the 2016 Rio Summer Olympic Games |
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Organise business missions to Russia and Kazakhstan, and step up recruitment of buyers and e-tailers from these markets to HKTDC fairs in Hong Kong |
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Organise business missions to South Korea to explore collaboration opportunities in electronics manufacturing services, IP trading and luxury lifestyle products such as fur garment, high-end fashion and designer jewellery |
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Organise multi-sector business missions to Nigeria, Ghana, South Africa and Kenya, and mount Hong Kong pavilions in established trade fairs in South Africa |
Aggressively build Hong Kong brands in the mainland market
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Stage large-scale Style Hong Kong consumer shows in Nanjing and Zhengzhou |
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Mount recurrent anchor Style Hong Kong shows in selected regional cities starting with Wuhan |
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Open new Design Gallery (DG) shops in strategic regional hubs such as Chengdu and Shanghai |
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Collaborate with New World Department Store, Wuhan Zhongxin Department Store and other department stores to open eight "shop-in-shop" DGs in Beijing, Wuhan, Shenyang and Harbin, etc. |
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Explore setting up theme-based DG shops on the mainland featuring food and related products |
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Explore developing sub-brands under the DG shops in Hong Kong to showcase overseas brands owned by Hong Kong companies or brands for which Hong Kong companies are authorised as licensed agents |
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Leverage mainland's online shopping platforms such as jd.com, supermarket online shop at taobao.com, New World and Wuhan Zhongxin Department Store online shops to expand the Online Design Gallery |
Capitalise on mainland's urbanisation plan to deepen the penetration of Hong Kong's service sectors into the mainland
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Launch a "Building for the Future" marketing series to help Hong Kong IRES companies explore business opportunities in second and third-tier cities of Shandong and Jiangsu |
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Explore staging an exhibition showcasing Hong Kong's IRES and property management service and leveraging the annual construction forum organised by the Development Bureau to create more awareness |
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Work with central and local TV stations to highlight the strength of Hong Kong's urban planning and IRES services |
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Organise business missions to mainland's second and third-tier cities to explore partnership opportunities in the logistics sector |
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Organise mainland delegations to attend the Asian Logistics and Maritime Conference and side visits to key Hong Kong logistics facilities to highlight the strengths of Hong Kong's logistics services |
Leverage mainland's focus on production transformation to promote Hong Kong services
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Stage SmartHK in Jiangsu under the theme of "industrial transformation and upgrading" to promote Hong Kong service sectors such as design management, licensing, ICT and IRES |
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Strengthen the licensing and advertising elements in the "Creativity in Business" seminar series and extend them to second and third-tier mainland cities such as Shenyang, Chongqing, Qingdao and Shaoxing |
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Partner with the Ministry of Culture to co-organise a series of roadshows on licensing as an effective vehicle to help mainland enterprises move up the value chain |
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Organise a series of roadshows to mainland cities to promote Hong Kong's ICT sector to mainland enterprises |
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Collaborate with MOFCOM to enrich the content at the Mainland-Hong Kong Services Industry Symposium in Beijing and Hong Kong and introduce business matching activities to aid connections |
Establish Hong Kong as the bridgehead for mainland enterprises' outward investment ventures
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Organise three outbound joint investment missions targeting the mature economies and focusing on brands, green and manufacturing technologies |
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Establish the Hong Kong – Guangdong Joint investment Club to connect Hong Kong service providers with Guangdong investors |
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Organise training sessions to raise mainland enterprises' awareness of Hong Kong as a reliable platform for mainland enterprises' overseas investment |
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Leverage overseas and mainland signature events, such as the China (Beijing) International Fair for Trade in Services, SmartHK, Think Asia, Think Hong Kong, to promote Hong Kong as the bridgehead for mainland enterprises' outbound investment ventures |
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Launch a website on mainland outbound investment, featuring new marketing collaterals, market intelligence and success stories of previous missions |
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Organise workshops for interested medium-sized Hong Kong service providers to better prepare them for mainland outward investment business |
Performance measurements
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Number of companies participating in overseas promotions |
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Number of Hong Kong companies participating in promotions on the mainland |
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Number of Hong Kong companies participating in brand name promotions |
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