HKTDC Annual Plan 2022/23

Home \| Introduction \| Objective I \| Objective II \| Objective III

Objective III

Nurture an international entrepreneurial ecosystem for Hong Kong in the digital era

STRATEGIES AND MAJOR NEW INITIATIVES

Empower Hong Kong SMEs to undergo digital transformation

Launch a comprehensive engagement initiative to help SMEs understand the hybrid online and offline sourcing mode

Develop new marketing options at HKTDC trade fairs to encourage SMEs to try out new digital marketing tools

Partner with leading technology companies to offer cost-effective e-commerce, digital marketing and ERP solutions for SMEs

Launch “T-box International Exchange” programme to connect Hong Kong SMEs with regional SME counterparts to explore the Mainland market

Help Hong Kong SMEs better access established markets with “T-Box goes abroad” programme

Launch “Sustainability Series” under International Trade Fastpass Programme to build awareness of sustainability among SMEs

Bolster Hong Kong start-ups’ internationality riding on ecosystem to ecosystem collaboration

Co-organise year-round structured programmes with international start-up community partners

Initiate a new “Winners-meet-Winners” programme and “Unicorns-meet-Unicorns” initiative

Invite winners from start-up competitions in major start-up ecosystems to join Pitching Final of the new Start-up Express International

Launch GBA Innotech Starter Programme

Launch Enterprise Connect Open Innovation Challenge at Entrepreneur Day

Feature finalists in Start-up Express and winners of product design competitions in the region at Startup Zones at HKTDC trade fairs

Engage corporate venture capitals and local universities’ entrepreneurship programmes as investment mentors and community partners at AFF InnoVenture Salon

Extend ASGH’s InnoHealth Showcase to year-round engagement

Stage InnoVenture Salon at Think Business, Think Hong Kong Milan and Madrid for investors, entrepreneurs and start-up communities from Hong Kong, Italy and Spain to explore investment and partnership opportunities

Engage young entrepreneurs and start-ups through the Hong Kong Business Association network via a new Youth Development Award and an enriched Young Executive Programme

Performance measurements

Number of successful projects facilitated by HKTDC for Hong Kong SMEs in entering new markets, branding, technology upgrade and other business improvements
Number of start-ups which made connection via HKTDC platforms