HKTDC Annual Plan 2022/23

Home \| Introduction \| Objective I \| Objective II \| Objective III

Objective I

Cement Hong Kong as a global investment and business hub riding on Belt and Road and Greater Bay Area opportunities

STRATEGIES AND MAJOR NEW INITIATIVES

Sharpen Hong Kong’s role under China’s 14^th Five-Year Plan

Stage mega campaign Guangdong-Hong Kong Cooperation Week with anchor events SmartHK and Chic HK in GBA to highlight Hong Kong’s strengths

Launch “GBAConnect” Series in key GBA cities covering the infrastructure development and real estate-related services (IRES), legal and financial sectors to help Hong Kong service providers explore GBA opportunities

Host a roundtable in Shenzhen / Guangzhou to promote new opportunities brought by the Cross-Boundary Wealth Management Connect Scheme

Expand GoGBA business support centres to more GBA cities and extend the “Go into the GBA” thematic toolkits to cover high potential sectors

Introduce IP policy dialogue session and launch new Inspo Talk roundtable at BIP Asia Forum to foster GBA-ASEAN collaboration via Hong Kong

Launch “BIP Link” series in the Mainland to showcase Hong Kong’s technologies and IP services and organise an IP mission to GBA

Launch new “IP Toolkit” to enhance functionality of AsiaIPEX

Launch “GBA Opportunities Track” at Asia Summit on Global Health (ASGH) to highlight GBA’s healthtech and related investment opportunities

Build an ASGH global health online community and orchestrate an International Healthcare Week in Hong Kong

Organise seminars with All-China Federation of Industry & Commerce to promote Hong Kong as a risk management centre

Launch “Resolve2Win” campaign in Mainland China and ASEAN

Position Hong Kong as an integrated sustainability hub for Mainland China

Organise a green finance mission or hybrid roundtable to the Mainland targeting companies with green fundraising needs

Feature Greater Bay Area as a market and source for green solutions in Eco Expo Asia

Stage Building for the Future (BFTF) in Chengdu and organise an IRES delegation to visit Chengdu-Chongqing Economic Cluster

Promote Hong Kong as Asia’s asset and wealth management centre in mature markets

Nurture global cultural exchanges at FILMART and Entertainment Expo

Accelerate Hong Kong SMEs tapping into new opportunities arising from the Mainland and Regional Comprehensive Economic Partnership (RCEP) markets while sustaining momentum in mature markets

Mainland China

Conduct webinars on Mainland’s promising health food market and promote Hong Kong health food products at SIAL Shanghai and introduce “Health Avenue” at the Hong Kong Product Pavilion at China International Import Expo

Organise a business mission to Chengdu to promote Hong Kong fashion brands

Pilot “Fashion Go Places: GBA” to promote Hong Kong fashion talents and lifestyle brands and connect them with retail shops in the GBA

Pilot O2O campaigns at established fairs in the Mainland such as China International Beauty Expo

Open a cross-border Design Gallery (DG) online shop

Expand the DG consignment network on the Mainland and organise pop-up promotions at shopping centres complemented by DG Online

Organise business missions to Hainan to explore opportunities in interior design, retail tech, logistics, etc. for Hong Kong service providers

Stage Style Hong Kong Pavilion at the China International Consumer Products Expo at Haikou, Hainan to connect Hong Kong companies with key retail and e-tail operators

ASEAN and RCEP markets

Stage Think Business, Think Hong Kong (TBTHK) campaign in Bangkok

Launch the ASEAN Lifestyle Explorer programme to assist SMEs in seizing ASEAN opportunities through an all-in-one multi-market promotion programme

Stage thematic showcase promotion of athleisure wear and sporting goods to seize opportunities in Indonesia, Malaysia, Thailand and Vietnam

Extend the DG Studio programme to the Philippines

Introduce a “Global Connectivity Forum” with thematic tracks on GBA and RCEP at Belt and Road Summit

Capitalise on RCEP opportunities by showcasing Hong Kong’s strategic position as a premier logistics hub at Asian Logistics, Maritime and Aviation Conference

Launch “One Minute with … (a person / a topic)” campaign in key RCEP markets to promote Hong Kong’s strengths as a two-way investment and trade hub

Organise regular online “Trade Briefings” on Hong Kong and the GBA for RCEP media to establish Hong Kong as the link to GBA opportunities

Mature markets

Relaunch Hong Kong’s city brand as an international business and innovation hub at Think Business, Think Hong Kong (TBTHK), Milan and Madrid, highlighting Hong Kong’s role as a critical link to the vibrant GBA and ASEAN markets

Organise satellite events with livestreaming in selected business clusters beyond Milan and Madrid in Italy and Spain to expand the audience reach of TBTHK

Stage thematic Hong Kong Product Gallery at selected mature markets leveraging the presence of our branch offices

Promote Hong Kong’s eco fashion and sustainable lifestyle brands in New York or London

Launch a TechPulse Hong Kong publicity campaign at major technology events such as CES Las Vegas to showcase the city’s innotech strengths and start-ups

Performance measurements

Number of businesses participated in HKTDC promotional activities with Belt and Road / Greater Bay Area components
Number of non-local buyers / conference participants in HKTDC trade fairs and conferences
Number of businesses participated in HKTDC promotional activities with innovation, technology and creativity components