HKTDC Annual Plan 2022/23

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Objective II

Leverage Hong Kong’s value-added and customised offerings to create and facilitate business opportunities worldwide

STRATEGIES AND MAJOR NEW INITIATIVES

Transform HKTDC exhibitions and conferences to deliver a seamless O2O experience under a hybrid model

Launch the new virtual event platform (VEP) to create a seamless and user-friendly O2O experience for our exhibitors, buyers and conference participants

Use big data to enhance business matching performance and leverage the exhibition-cum-conference functions on VEP to support the CONFEX model

Conduct regular Know Your Buyer surveys and customise marketing campaigns with localised content in social media-friendly formats to reach the right group of buyers

Strengthen digital marketing efforts and serve as an information hub on international trade for Mainland suppliers on WeChat with highlights of our services

Explore new Near Field Communication (NFC) functionality in the Conference App to enhance user experience

Feature mega trends such as “sustainability” at all HKTDC signature conferences and highlight suppliers of carbon neutral products, green products and environmental, social, and governance (ESG) complying products at our fairs and on hktdc.com Sourcing

Launch six new product zones at the Hong Kong Houseware Fair, Hong Kong International Home Textiles & Furnishings Fair, Hong Kong Gifts & Premium Fair and Hong Kong Fashion Week under the wellness theme

Champion Hong Kong’s role as a global deal maker via investment matching and strategic tripartite partnership

Upgrade the digital dealflow platform for anchor HKTDC conferences and add trending areas of interest such as ESG as new filters

Collaborate with Hong Kong Green Finance Association to highlight green-related projects on the Belt and Road Portal and Summit

Launch a success story database to promote the excellence of Hong Kong’s IRES sector

Introduce new elements at Asia Summit on Global Health, such as project pitching and thematic showcases onsite

Apply “Hong Kong Team” model to provide a total solution for Mainland and ASEAN investment projects

Launch Building For the Future Online to promote Hong Kong’s total service solutions for targeted infrastructure sectors in ASEAN

Promote the opportunities in dual-listing of ASEAN companies in Hong Kong

Organise a Hong Kong financial service mission to Thailand to foster ecosystem-to-ecosystem exchange

Organise an investment mission with Mainland investors and Hong Kong service providers targeting economies with strong technology clusters such as Israel

Performance measurements

Number of customised business matching meetings facilitated by HKTDC
Cumulative number of projects successfully facilitated by HKTDC
General customer satisfaction