HKTDC Annual Plan 2021/22

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Objective II

Leverage Hong Kong’s value-added and customised offerings to create and facilitate business opportunities worldwide

Strategies and major new initiatives

Fortify Hong Kong as the international trade fair and conference capital by transforming HKTDC events into technology-driven, thought-leading happenings

Incorporate virtual elements into our physical exhibitions and introduce a hybrid O2O model to meet industry demands

Explore launching a 5G/Future Living zone at the Hong Kong Electronics Fair (Autumn Edition) featuring cutting-edge 5G products and solutions

Engage new generation biotechnology companies in Biotechnology zone; and set up a thematic showcase of local, pandemic-related innovations and Hong Kong’s research capabilities in biotechnology and medical technologies at the Medical and Healthcare Fair

Further integrate the International ICT Expo and Internet Economy Summit, and work with city governments to deliver greater impact and synergy around the smart city theme

Expand Fashion Tech zone at Hong Kong Fashion Week to feature more IT applications such as cloud-based production management system, digital measuring equipment, 3D body scanning and wearable tech for the fashion industry

Provide virtual participation through live-streaming at all international conferences to expand the events’ reach and participant base

Transform the overseas roadshow series of FILMART to a year-round digital campaign to extend its reach to industry executives around the world; and complement the physical Market with FILMART Online to connect exhibitors with global buyers during and beyond the physical event

Rebrand Entertainment Asia Forum to EntertainmentPulse and link it with MarketingPulse and Asian E-tailing Summit held concurrently with FILMART, and grow them into Asia’s leading one-stop creativity-related events

Re-position Hong Kong International Licensing Show and Asian Licensing Conference to seize the growing opportunities in lifestyle licensing and co-locate the events with Gifts and Premium Fair

Launch Licensing Academy, a series of online and offline professional training workshops related to legal and IP issues of licensing and implementation, and hold the final module at Asian Licensing Conference

Strengthen the Asian Financial Forum (AFF) as a platform for fostering thought-leadership and showcasing innovation, especially in areas such as ESG (environment, social and governance) and fintech

Curate shipper-oriented programme and organise one-on-one “Meet the Expert” sessions at Asian Logistics, Maritime and Aviation Conference (ALMAC) focused on know-how to develop an agile and digitalised supply chain under the new normal

Adopt smart event technologies to enhance visitor experience at our events

Organise workshops to gear up exhibitors’ marketing skills for exhibitions in a hybrid mode

Refine “Click2Match”, a new AI-enabled business matching platform, to provide more targeted matching for both buyers and exhibitors

Reinvigorate Hong Kong’s role as a global deal maker

Form a strategic Mainland-Hong Kong-ASEAN tripartite partnership to facilitate Belt and Road project deals

Organise tripartite roundtable meetings at the Belt and Road Summit to connect Mainland investors, ASEAN project owners and Hong Kong service providers supplemented by post-event webinars and workshops

Deepen engagement with State-owned Assets Supervision and Administration Commission of the State Council (SASAC) and National Development and Reform Commission (NDRC), and key multipliers such as All-China Federation of Industry and Commerce (全國工商聯) to facilitate closer cooperation with Hong Kong service providers

Expand the service providers database on the Belt and Road Portal to cover new sectors of interest to Mainland enterprises

Explore forming strategic partnerships with ASEAN banks

Stage the inaugural Asia Summit on Global Health to lay the groundwork in building Hong Kong into a global deal maker in the healthcare sector

Expand the scope of AFF Deal Flow Matchmaking Session with new elements such as staging customised reverse pitching campaigns at the event

Promote year-round communication with AFF Deal Flow participants to facilitate continuation of their onsite dialogues and to help identify new opportunities and partners that meet their evolving needs

Performance measurements

Number of customised business matching meetings facilitated by HKTDC
Cumulative number of projects successfully facilitated by HKTDC
General customer satisfaction