HKTDC Annual Plan 2021/22

Home \| Introduction \| Objective I \| Objective II \| Objective III

Objective I

Cement Hong Kong as a global investment and business hub riding on Belt and Road and Greater Bay Area opportunities

Strategies and major new initiatives

Promote Hong Kong’s role in re-building global connectivity with new formats and new messages relevant to the post-pandemic environment

Launch the Greater Bay Area Tech Zone and Greater Bay Area Track at the Belt and Road Summit to highlight GBA opportunities and Hong Kong as the ideal entry point

Enrich the content of the Belt and Road Summit to cover new sectors such as green and sustainable business and smart living

Stage the revamped Think Business, Think Hong Kong (TBTHK) campaign in Bangkok, Thailand, highlighting Hong Kong’s strengths in innovation and the vast opportunities in GBA to offer new impetus for international businesses to make full use of the Hong Kong platform

Enhance participation of GBA fintech companies at the Fintech Showcase and engage GBA investors and project owners at Deal Flow Matchmaking Session of Asian Financial Forum (AFF)

Feature a GBA city at Hong Kong Forum and organise dedicated tripartite networking sessions to foster business partnership among participants from ASEAN, GBA and Hong Kong

Promote IP valuation to help build a healthy IP ecosystem in Hong Kong; and deepen audience engagement and networking with a series of roundtable session named “Inspo Talk” at BIP Asia Forum

Deepen strategic relations with Mainland and ASEAN in delivering value for Hong Kong’s companies

Mainland China

Launch a “GoGBA Toolkit” with information and practical day-to-day utility to help local and international businesses venture into GBA via Hong Kong

Introduce “GoGBA Packages and “GoGBA Focus Groups” to offer practical help to Hong Kong businesses targeting the GBA markets with a total-solution approach

Deepen strategic partnerships with GBA cities to step up sector-specific collaboration

Stage a “Guangdong-Hong Kong Cooperation Week” with SmartHK and Chic HK as anchor events to highlight Hong Kong’s strengths in innovation and services complementary to GBA development and showcase Hong Kong tech and design-driven products

Host a Hong Kong Pavilion at the new China International Fashion Fair (CHIC Shenzhen) and ISPO Shanghai edition with an integrated O2O marketing campaign

Launch Style Hong Kong Pavilion at the China-South Asia Expo cum China Kunming Import and Export Fair in Kunming to assist Hong Kong companies to capture opportunities in Western China

Explore KOL marketing opportunities to help exhibitors expand their reach into Mainland markets with customised services to Mainland buyers at our fairs

Organise exploratory e-tailing business missions to Guangzhou and Hangzhou to learn about live-streaming and the Mainland’s e-commerce ecosystem

Organise “Hong Kong Team” based on the needs of mainland private enterprises (MPEs) interested in global markets and provide them with one-stop service in areas such as finance, supply chain, legal and accounting, IP management, branding and marketing

ASEAN

Explore more MOUs with industry associations as potential partners for investment opportunities in targeted sectors in the ASEAN region

Partner with influential multipliers in ASEAN to recruit their clients/stakeholders to join our capacity building programme riding on our international trade shows and conferences

Promote Hong Kong’s export-ready tech solutions such as smart city service, healthtech and fintech to targeted markets including ASEAN, and strengthen the partnership with key cluster multipliers

Organise a smart city services mission to seek project opportunities in ASEAN, such as Indonesia or Thailand

Stage Building for the Future in Bangkok or Jakarta

Launch an "E-Tail.id" campaign to help Hong Kong companies enter the Indonesian consumer market via online marketplaces

Stage Hong Kong product parades in ASEAN in a cost-effective manner leveraging the presence of our branch offices

Performance measurements

Number of businesses participated in HKTDC promotional activities with Belt and Road / Greater Bay Area components
Number of non-local buyers / conference participants in HKTDC trade fairs and conferences
Number of businesses participated in HKTDC promotional activities with innovation, technology and creativity components