|
|
 |
Develop
industry-specific corporate outreach and marketing
programmes to increase awareness of TDC
services in Hong Kong, mainland and overseas
markets; |
| |
 |
| In
2003/04, TDC will launch outreach programmes
in the Chinese mainland and overseas
markets to encourage business communities
there to develop business partnerships
with Hong Kong companies, leveraging
TDC's services. A pilot corporate outreach
programme (above) was held in Macau
in November, 2002. |
|
|
Implement
specific agendas and work-plans for cooperation
with relevant trade promotion organisations
and international chambers in targeted priority
markets; |
|
Expand
use of customer surveys and focus groups to
monitor the needs and satisfaction of overseas
customers; |
|
Improve
customer handling and direct marketing through
upgraded use of TDC's Customer Relationship
Management (CRM) system and the latest Computer
Telephony Integrated technology; |
|
Increase
transparency through disclosure of senior
executive compensation and commissioning of
a pay level survey to benchmark employee salaries
against the market; and |
|
Develop
direct "impact measurement" methodologies
to gauge better how TDC activities contribute
to mission success in service to Hong Kong
trade. |
