| In
addition to ongoing programmes, the major
initiatives TDC will introduce in 2003/04
include: |
| |
|
|
 |
Promote
the PRD
and Hong Kong jointly as the preferred manufacturing
base and manufacturing services centre of
the region: |
| |
- |
Enhance
the international profile of the Hong
Kong-PRD region with marketing collaterals,
practical reference materials, promotional
briefings and coordinated media coverage; |
| - |
Conduct
proactive outreach through overseas
roadshows, visits to the PRD, and business-matching
missions; |
| - |
Liaise
closely with official and business communities
in the PRD and Hong Kong to facilitate
information exchange and concerted promotion; |
|
|
Develop
the flagship Style
Hong Kong fair in Beijing, with other
smaller events in other major mainland cities
to promote Hong Kong as a trendsetter in lifestyle
products and services; |
| |
 |
Style
Hong Kong, launched by TDC in Beijing
in March 2003, showcases latest Hong
Kong fashion to mainland buyers and
distributors.
|
|
|
Launch
a new magazine in Spring 2003 to promote Hong
Kong lifestyle products and services; |
|
Mount
retail promotions and branded-product events
at leading department stores and shopping
malls in Shanghai, Hangzhou, Chengdu, Shenyang,
Qingdao, Wuhan, Chongqing and Changsha; |
|
Expand
and upgrade Hong Kong Pavilions at key mainland
trade fairs, such as CeBIT Asia, National
Electronics Fair, China Food, and the International
Toy, Baby & Gift Fair; |
|
Organise
missions for networking and business-matching
in primary and secondary retail and distribution
centres in the mainland; |
|
Build
an annual anchor exhibition/conference in
Guangzhou to promote Hong Kong's logistics
industry to PRD companies; |
|
Market
the capabilities and strengths of Hong Kong
service industries through industry-specific
marketing brochures, multimedia promotions,
directories, tdctrade.com
sections, and promotional stands; |
|
Connect
Hong Kong service providers to potential mainland
clients through in-depth, sector-specific
business-matching
activities; |
|
Organise
business-matching seminars, workshops, and
missions in targeted markets in North America,
Western Europe, Japan, Taiwan and South Korea
to promote Hong Kong SMEs as partners for
business in mainland markets; |
|
Organise
seminars and business missions to the mainland
to identify 2008
Beijing Olympics opportunities in infrastructure,
licensing, professional services, project
financing, information and communications
technology, and marketing services; |
|
Extend
China
business advisory services to Hong Kong
SMEs in the PRD, through partnership with
appropriate authorities on-site; and |
|
Organise
a Council delegation to the YRD in Spring
2003 to forge links with private enterprises. |
