| 4. |
Strive
to be the world's leading trade
promotion organisation |
| |
|
| We
strive constantly to improve the reach, effectiveness,
quality and efficiency of our core activities,
focusing on customer and stakeholder needs,
managing our resources, utilising our overseas
branch network, and implementing best corporate
governance practices. We will continue to: |
 |
Expand
corporate marketing and outreach; |
|
Enhance
customer value and satisfaction; |
|
Develop
TDC's human resources; |
|
Develop
corporate alliances and partnerships;
|
|
Improve
measurement of corporate performance; and |
|
Enhance
corporate governance. |
