Hong Kong Trade Development Council
TDC's vision and mission
Introduction
Major Initiatives in 2003/04
Develop the Chinese mainland as Hong Kong's domestic market
Build on Hong Kong's global trade platform
Enhance and promote the competitive advantages of Hong Kong SMEs
Strive to be the world's leading trade promotion organisation
Performance Measurements
Archive for 2002/2003 Annual Plan
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1. Develop the Chinese mainland as Hong Kong's domestic market
   
The development of the Chinese mainland as a domestic market continues to be TDC's first priority. We will also introduce a set of new initiatives to develop opportunities arising from the joint role of Hong Kong and the Pearl River Delta (PRD) as the preferred business platform and production base in China, and from Hong Kong's role as a global trade platform and SME haven.

To catalyse business opportunities as Hong Kong enters a new, dynamic phase in its synergistic partnership with the Pearl River Delta, TDC will in 2003/04:

Leverage Hong Kong-Pearl River Delta advantages to:
 

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promote Hong Kong's role as the preferred business platform in Asia;
- encourage overseas companies to access the PRD using Hong Kong's manufacturing/business support services; and
- encourage PRD companies to partner with Hong Kong service providers.
   
In addition, the Council will in 2003/04 further develop our initiatives from prior years, particularly emphasising the following six strategies for the mainland market:
Promote brand names and the trendsetter image of Hong Kong lifestyle products and services;
Develop further merchandise distribution channels;
Promote Hong Kong as the preferred services platform for mainland enterprises;
Forge links with Yangtze River Delta (YRD) private enterprises;
Nurture tripartite partnerships with overseas companies seeking mainland markets; and
Enhance information and advisory services on mainland markets.

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