|
Sharpen HKTDC’s capabilities to serve and nurture a new breed of SMEs
Under our third objective, we will work to nurture a new generation of entrepreneurs equipped with the knowledge and skill sets to meet the challenges of the evolving global landscape. We will enhance our research capabilities and provide Hong Kong SMEs with the latest market intelligence in a timely manner. In view of the rising production costs in the Pearl River Delta, we will help SMEs identify alternative production bases. In this era of digital communication, we will also sharpen our capabilities in using online communication tools to reach out to the community, particularly the new breed of SMEs. Our office network on the mainland will be further expanded to better serve the SMEs.
Strategies and major initiatives
Strengthen HKTDC’s entrepreneurial programme to better support the younger generation of SMEs
 |
Expand the Franchising Zone in the two SME flagship events, Entrepreneur Day and World SME Expo, with the goal of developing it into a standalone event |
|
Introduce entry-level booths in selected fairs to lower the entry threshold for local start-ups |
|
Organise seminars in collaboration with local bodies such as the Hong Kong Federation of Youth Groups to promote entrepreneurship |
|
Expand our reach to potential young entrepreneurs through engaging local organisations such as the Young Elite Association to share their experience |
|
Collaborate with local universities to organise the HKTDC Trade Ambassador Programme |
Help SMEs explore new low cost production areas
|
Organise missions to countries such as Myanmar, Indonesia and Pakistan to help Hong Kong manufacturers assess their suitability as alternative manufacturing bases |
|
Organise exploratory missions to locations in Guangdong such as Shaoguan and Qingyuan where production costs are relatively low |
|
Organise seminars and workshops inviting relevant officials to introduce the strengths of the respective economies as manufacturing bases |
|
Strengthen our market intelligence on factory relocation and proactively disseminate the information to targeted Hong Kong manufacturers |
Assist SMEs to develop their marketing capabilities to facilitate access to new markets and seize new opportunities
|
Disseminate market intelligence to SMEs via the digitised Research Portal in a timely manner |
|
Organise seminars and workshops to update SMEs on the latest developments in emerging markets and niche sectors |
|
Organise a series of online marketing seminars and workshops to enhance SMEs’ online marketing capabilities |
|
Organise workshops on brand-building on the mainland, making of marketing videos, and development of multi-media marketing strategies to help SMEs sharpen their marketing skills |
Build and sharpen HKTDC’s capabilities through database development as well as enhanced customer service and office network
|
Expand the coverage of our database focusing on importers, distributors, retailers and e-tailers in emerging markets |
|
Expand our database of brands, licensors, franchisors and technology companies in mature markets |
|
Expand and enhance the capabilities of our Data Processing Centre in Guangzhou |
|
Open offices in Nanjing and Chongqing to better support SMEs in fully exploring the Jiangsu and western China markets |
|
Deploy a full time staff to work in our Jakarta consultant office on a trial basis to strengthen our support for SMEs in new markets |
Develop HKTDC as a more customer-centric organisation through proactive outreach to stakeholders and the use of social media tools
|
Conduct company visits and outreach luncheons to engage SMEs directly |
|
Raise public awareness of HKTDC’s services through a series of TV infomercials and roadshows at selected MTR stations |
|
Make use of new social media, such as Weibo, to enhance HKTDC’s exposure on the mainland |
|
Strengthen the social community platform FashionAlly.com to groom fashion-related talents and entrepreneurs |
|
Engage video bloggers to promote products at HKTDC fairs |
|
Develop audio and video podcasts to create additional channels to reach out to the community |
Performance measurements
|
Number of participants in SME start-up and support programmes |
|
General customer satisfaction assessment |
|
Sign up