Organise workshops at the Asian Financial Forum(AFF) to highlight Hong Kong’s strengths as an offshore RMB business centre and an international wealth management centre

Organise customised business matching sessions at AFF to connect mainland and overseas enterprises and investors with Hong Kong’s financial institutions and professional service providers

Showcase the strengths of our financial services in major promotional campaigns including “Think Asia, Think Hong Kong” in the US

Wider use of webcast and social media to raise global business community’s awareness of our promotional campaigns and Hong Kong’s advantages

Enrich the content of AFF through adding new foci such as wealth management, mainland enterprises’ outbound investment and liberalisation of financial services in Guangdong

Develop FILMART into the world’s largest film and TV marketplace by growing TV, new media and digital entertainment elements

Stage Asian Logistics and Maritime Conference concurrently with Hong Kong International Wine & Spirits Fair and GS1 Hong Kong Supply Chain Management Excellence Summit to attract a larger and more diversified audience

Collaborate with the Logistics Development Council, the Maritime Industry Council and the Port Development Council to organise outbound missions and seminars to promote Hong Kong as a regional distribution, supply chain management and international maritime centre

Enrich the content of the Hong Kong International Licensing Show through incorporating art, sports and celebrity licensing

Grow the Asian Licensing Conference to solidify Hong Kong’s role as Asia’s premier licensing platform

Develop BIP Asia into the region’s signature event on IP

Forge strategic alliance with overseas partners to enrich and internationalise the content of the IP Portal

Organise sector-specific IP seminars at trade fairs to educate Hong Kong companies on IP trading

Set up Business of IP Zones at HKTDC trade fairs including Fashion Week for Fall/Winter, Electronics Fair (Spring and Autumn Editions), FILMART, IDT Expo, Entrepreneur Day, Hong Kong International Medical Devices and Supplies Fair and Eco Expo Asia

Develop IDT Expo into a one-stop meeting point for return missions of outward investment promotions and a platform for IP trading

Devise customised marketing packages to encourage established brands to participate in our fairs and use our platform for product launches

Enhance exhibitor diversity through introducing special packages for first-time group participants and offering business matching and publicity opportunities

Devise a strategic plan for exhibitor recruitment by mapping out individual country’s sectoral strengths

Organise cocktail receptions with a regional theme to connect buyers from emerging markets with Hong Kong exhibitors

Improve specialisation of our fairs through setting up new zones in existing fairs and spinning-off popular product zones

Offer tailor-made value-added services such as customised business matching and guided tours to connect buyers with exhibitors

Enhance the content of Eco Expo Asia to include both products and services to provide a total solution for buyers

Enhance the Hong Kong Book Fair through introducing partner cities for the Art Gallery and inviting renowned Hong Kong and international authors to host seminars

Enhance the scale of the Brand Name Gallery of Watch and Clock Fair and develop it into an independent concurrent event specialising in brand promotion

Expand the Gourmet Zone and organise themed events during Hong Kong Food Expo

Organise design competitions such as the International Jewellery Design Excellence and showcase the winning products at the fairground

Collaborate with local and international creative and design organisations to match design talents with buyers and exhibitors

Introduce “public day” for the brand-name zones of selected fairs

Organise city-wide promotions for the Hong Kong Book Fair and World Boutique to engage the local community

Arrange fine wine tasting sessions at International Wine and Spirits Fair to enhance Hong Kong’s position as a wine hub in the region

Further integrate trade fair websites with the online marketplace to facilitate buyers’ year-round sourcing and business matching between buyers and suppliers

Improve the functionality of Appgazine and enhance its integration with trade fairs

Build a critical mass for the online Small Order Zone through enriching product variety and extending the physical Small Order Zone to more trade fairs

Strengthen third party authentication and verification services for hktdc.com suppliers to enhance the trusted value proposition of hktdc.com

Use social networking sites such as LinkedIn and Google+ to build online buyers community

Revamp Enterprise to revitalise the sourcing platform and address buyers’ sourcing needs

Number of companies coming to Hong Kong to participate in HKTDC activities (other than trade fairs)

Number of exhibitors and trade buyers at HKTDC trade fairs

Number of companies participating in service promotion activities

Number of business connections made through various matching initiatives

Number of user sessions on HKTDC trade portal, hktdc.com