In today's rapidly evolving digital landscape, artificial intelligence has emerged as an indispensable force propelling businesses toward unprecedented growth and innovation in e-commerce. This seminar will unveil the strategies for harnessing AI to optimise social media marketing plans, streamline financial processes, and unlock exciting career pathways in the sector.

HKTDC and VTC’s Merchandise Trading and E-commerce Training Board have invited industry experts to dissect the latest trends in the AI-driven e-commerce market and will share actionable insights on how SMEs can capitalise on this expansive opportunity by integrating AI tools for scalable marketing plans, robust financial management, and skill-building to forge resilient business models and secure long-term success.