Objective II

Strategies and Major New Initiatives

Reposition and rebrand selected fairs to align with global sourcing trends
Introduce tech elements such as AR, VR and metaverse in our trade events to enhance visitors’ experience and boost engagement
Launch a GBA-focused business-to-consumer (B2C) Expo in Hong Kong
Launch Business of Innovation and Technology Week to showcase Hong Kong’s strengths in innovation and technology
Explore staging Eco Expo Asia concurrently with Construction Industry Council’s Construction Innovation Expo in the long run to create synergy
Enhance the ConfEx model by expanding the scope and internationality of the conferences held alongside related trade fairs
Engage exhibitors and buyers year-round through E+ and hktdc.com Sourcing to build a community
Develop market-specific business matching campaigns riding on E+ platform
Synergise promotional efforts and optimise digital marketing strategies and tools to increase exposure and generate more quality leads for exhibitors

Position Asia Summit on Global Health (ASGH) and International Healthcare Week as Asia’s must-attend event for the healthcare sector
Enrich the content of ASGH to cover trending topics such as climate change and global health, women in healthcare and Traditional Chinese Medicine
Strengthen collaboration with local R&D and healthcare clusters to grow the scale and diversity of the InnoHealth Showcase
Expand the content of Business of Intellectual Property Asia Forum (BIP Asia) to cover a wider spectrum along the IP value chain including IP-backed financing, commercialisation and tech transfer
Launch IP Market at BIP Asia to strengthen IP commercialisation and facilitate industry collaboration
Enhance IPHatch with top-up benefits and support for winning teams and participants, and build alliance with IPHatch Japan and IPHatch Singapore
Expand the partnership network with local universities to grow the pool of IPs

Extend BIP Link series to more mainland cities such as Hangzhou and Chongqing
Cultivate strategic partnership with global accelerators with a focus on fintech, medtech, greentech and foodtech
Expand the GBA Tech Zone to RCEP Tech Zone at the Belt and Road Summit
Launch the Logtech Salon at Asian Logistics, Maritime and Aviation Conference (ALMAC) to showcase the latest logistics solutions and trendsetting technology
Initiate a dialogue on collaboration between Hong Kong and Asia’s gaming industry players at FILMART
Introduce “Inspirations” at MarketingPulse to showcase adtech and martech

Debut the “GreenBiz HK” campaign in the mainland
Organise a sustainability-themed Hong Kong Creativity in Business (CIB) mission to Hefei, Anhui
Explore staging Green Investment Principles (GIP) annual plenary meeting in Hong Kong in conjunction with the Belt and Road Summit
Organise workshop on sustainability at ALMAC to share best practices on sustainable supply chain
Highlight sustainable products at our fairs and hktdc.com Sourcing through green/sustainable product zones, green labelling to facilitate sourcing
Expand our database on buyers and businesses with focus on sustainability
Equip Hong Kong SMEs with know-how on environmental, social and governance (ESG) sourcing requirements through industry-specific workshops

Set up a new ESG support stream in T-box to support SMEs in their sustainability transformation
Provide SMEs with funding information and advice on sustainability projects and initiatives applicable to SMEs

Performance measurements

Number of businesses participated in HKTDC promotional activities with innovation, technology and ESG components
Number of business matching facilitated by HKTDC's new hybrid platform (including the virtual event platform)