HKTDC Annual Plan 2019/20

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Strategies and major new initatives

Equip HKTDC to assist Hong Kong companies to remain competitive in the digital era

Build data analytics capabilities into the new infrastructure for hktdc.com and its sub-portals to further strengthen HKTDC’s marketing capabilities

Leverage AI and machine learning technology to offer new customer-centric services such as smart buyers enquiry and product search services

Explore introducing a common e-ticketing platform to facilitate the use of different mobile payment options at our public fairs

Extend the Chatbot service to more touch-points of HKTDC

Revamp the Research Portal to include a new mobile-friendly Content Management System (CMS) to provide timely customised content based on reader’s preference

Engage local start-ups to run pilot projects on new digital initiatives

Organise workshops on technology updates, productivity tools and digital marketing for HKTDC staff

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