HKTDC Annual Plan 2019/20

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Strategies and major new initatives

Establish Hong Kong as Asia’s lifestyle, creative and innovation hub

Work with UK, partner country for DesignInspire 2019, to explore organising a citywide promotional campaign leveraging the strong British community in Hong Kong

Introduce new topics such as e-gaming marketing and branded content at MarketingPulse and feature more young and up-and-coming brands as speakers

Expand the scale and scope of the seminar series at FILMART and transform it into as a regional conference entitled “Entertainment Asia Forum”

Collaborate with the Innovation Entrepreneur Association to launch the “Design Licensing and Business Support Zone” at the Hong Kong International Licensing Show to promote Hong Kong’s homegrown properties

Launch a new “Direct-to-Retail” track and a special breakout session on the fast-growing esports industry at the Asian Licensing Conference

Transform the Hong Kong Creativity In Business seminar series into a half-day forum to augment promotion of Hong Kong’s creative excellence

Develop the International ICT Expo into a flagship exhibition for smart city initiatives and invite mainland and Asian cities with clear smart city blueprints to form country pavilions

Feature “Smart City” theme in SmartBiz Expo and organise thematic tracks of seminars on related subjects such as mega data, IoT and 5G

Showcase smart city projects in the “Urbanovation Pavilion” at DesignInspire and organise STEM-related workshops to enhance public engagement

Enhance the “InnoTalks” series and launch the “Fintech Showcase” at the Asian Financial Forum

Introduce the “InnoTalks” track at the Asian Logistics and Maritime Conference to cover logtech solutions and expand the “E-Commerce Support and Tech Application Zone”

Invite technology pioneers to speak at Global Tech Summit at the Business of Intellectual Property Asia spotlighting artificial intelligence (AI)

Organise a delegation of fintech practitioners and investors to explore business partnership opportunities in selected mature markets, with participation in leading local fintech events

Expand Hong Kong’s participation in the Mobile World Congress and BIO Convention to showcase local capabilities

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