HKTDC Annual Plan 2019/20

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Strategies and major new initiatives

Fortify our penetration in mature markets and make inroads into the Belt and Road countries amid the changing export environment

Mature markets

Launch “Hong Kong Galleria” to highlight Hong Kong lifestyle brands and designs at international trade events

Extend the “Fashion Hong Kong” initiative to cover both the fall/winter and spring/summer seasons in major fashion cities, such as New York and London, offering year-round exposure for Hong Kong designers

Explore year-round promotion in local department store(s) in Japan, complemented by pop-up events during the Tokyo Fashion Week to raise awareness among target buyers

Step up market visits in the US and Europe to key buyers and local major exhibitions to call for buyer registration and enhance the buyer database

Beef up publicity efforts in Europe through hosting press briefings in major markets and enhanced collaboration with sector-specific media partners

Mainland market

Stage a Hong Kong city-branding B2C promotion in Guangzhou

Expand the Design Gallery network in the Greater Bay Area

Showcase Hong Kong products at the Hong Kong Pavilion in nationwide expos to help Hong Kong brands access the vibrant consumer market of second-tier cities

Leverage the China International Import Expo to promote Hong Kong brands and services

ASEAN markets

Stage In Style • Hong Kong in Manila, the Philippines

Transform the DG Studio concept into a year-round O2O promotion programme to reach out to ASEAN consumers

Organise manufacturing investment missions to ASEAN, matching strengths of individual destinations with specific industry sectors

Engage the Chinese Chambers of Commerce in ASEAN countries to recruit buyers from the region

Other emerging markets

Mount Lifestyle Expo in the Middle East

Organise a Lifestyle Expoin Warsaw targeting Eastern Europe

Organise a mission to Ethiopia and Kenya to explore manufacturing and export opportunities

Identify collaboration partners to help Hong Kong exporters access the Indian market through e-commerce

Reach out to the non-English speaking buyer communities along the Belt and Road by offering more language options for Exhibition Online

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