HKTDC Annual Plan 2019/20

Home \| Introduction \| Objective I \| Objective II \| Objective III

Strategies and major new initiatives

Leverage opportunities in the new economy and digital era

Extend Asian E-tailing Summit to one and a half days with an enriched conference agenda with sector-focused sessions

Mount a pavilion encompassing service providers in the e-tailing ecosystem at SmartBiz Expo to help Hong Kong SMEs embrace digital opportunities

Facilitate Hong Kong brands and products to sell through online marketplaces to access the growing ASEAN consumer market

Collaborate with lifestyle bookstores on the mainland to feature selective Hong Kong brands and designed products on their online stores

Expand the e-tailer database to diversify buyer profiles

Introduce new functions and location-based push notifications in HKTDC Marketplace App to enhance connection and engagement with and between buyers and exhibitors

Incorporate e-tailing and m-commerce trends into our year-round International Trade Fast Pass seminar series

Expand the coverage of e-badge to exhibitors

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