HKTDC Annual Plan 2018/19

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Strategies and major new initatives

Equip HKTDC to assist Hong Kong companies to stay ahead of the curve

Launch an “all-in-one” mobile app for HKTDC’s conferences to build an online community for participants and enhance participant experience

Revamp websites of HKTDC trade fairs into vertical sourcing portals for physical trade fair buyers to source online and enable more suppliers to showcase their products to the buyers before and after the trade fair periods

Expand our social media network and set up new accounts in Korea, Malaysia, Vietnam, the Philippines and Israel

Leverage the marketing, publicity, on-site event and payment functionalities on WeChat to engage mainland businesses and audiences worldwide through activities conducted by our mainland and overseas offices

Launch the HKTDC e-badge initiative to provide seamless O2O buyer experience encompassing the features of access control, notifications as well as loyalty reward programme

Set up Hong Kong Business Association in Chile in 2018 and in Korea, Brunei and Myanmar in the medium term

Invite gurus from digital marketing and technology fields to conduct sharing sessions for our staff

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