HKTDC Annual Plan 2018/19

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Strategies and major new initatives

Showcase the city brand of Hong Kong

Stage the signature campaign Think Global, Think Hong Kong in Tokyo, Japan in 2018

Fortify the position of the Hong Kong International Film & TV Market (FILMART) as the world’s largest entertainment marketplace by diversifying participant profiles

Introduce entertainment-related marketing topics, such as video marketing and gamification of brand marketing for MarketingPulse, leveraging FILMART

Forge closer ties with showrooms, multipliers and event organisers to cement CENTRESTAGE's position as the region’s launch pad-cum-marketing platform for fashion designers and brands

Launch “Smart City” zone in International ICT Expo to feature service providers on smart city solutions alongside thematic seminars, product launches and business matching sessions

Scale up the “World of Healthcare” and “Household Medical Products” zones of the Hong Kong International Medical Devices and Supplies Fair with exhibitors on smart household and personal care products

Collaborate with the Hong Kong Science and Technology Parks Corporation to expand the ICT Mission to and Hong Kong Pavilion at Mobile World Congress, Barcelona

Make “InnoTalks”, a dedicated track of thematic sessions on innovation and technology, a core component of the Asian Financial Forum

Expand the “Urbanovation” thematic pavilion at DesignInspire through an array of interactive exhibits and displays

Organise a technology mission to Korea focusing on artificial intelligence, robotics and automation

Strengthen ASEAN elements at anchor events through theme-specific forums or topics

Organise Hong Kong Creativity in Business in Vietnam

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