HKTDC Annual Plan 2018/19

Home \| Introduction \| Objective I \| Objective II \| Objective III

Strategies and major new initiatives

Leverage recovering mature economies and further penetrate emerging markets along the Belt and Road

Mature markets

Stage a “Hong Kong Galleria” to highlight Hong Kong brands and products at design-focused international trade events

Launch a multi-media marketing campaign to promote Hong Kong brands at international trade fairs to sharpen the image of Hong Kong lifestyle brands

Organise Hong Kong-themed lifestyle promotions at prominent department stores in Korea and France to help Hong Kong fashion brands penetrate these markets

Organise a study mission to Japan to source technologies and products and explore collaboration targeting the silver market

Mainland market

Stage a Style Hong Kong pavilion at renowned consumer products fairs in regional consumption hubs in Central and Western China

Enrich the Fashion Hong Kong campaign at the Ontimeshow at the April Shanghai Fashion Week

Stage a Hong Kong Pavilion at China Aid or other relevant trade fairs targeting the silver market on the mainland

Organise a food mission to Japan to help Hong Kong exporters source healthy and functional food for the rapidly growing mainland market

Launch the Asian Wine Academy at the Hong Kong International Wine & Spirits Fair to attract mainland buyers

ASEAN markets

Stage In Style • Hong Kong in Ho Chi Minh City, Vietnam

Stage a “Hong Kong Galleria” at established trade fairs in ASEAN featuring Hong Kong lifestyle brands

Organise manufacturing investment missions to one or two ASEAN countries such as Myanmar

Other emerging markets along the Belt and Roads

Mount Lifestyle Expo in Dubai, UAE with a side mission to Africa

Set up a “reverse exhibition” at Lifestyle Expo in Mumbai to connect Hong Kong exporters with top retailers and Star Trading Houses in India

Organise a business mission to Central and Eastern Europe to promote lifestyle products and pave the way for a Lifestyle Expo in the region in 2019/20

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