HKTDC Annual Plan 2018/19

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Strategies and major new initiatives

Capitalise on opportunities arising from new retail and consumption trends

Organise e-tailing industry award to recognise innovative and outstanding industry players

Organise roundtable meeting at Asian E-tailing Summit for key local and regional players and multipliers to explore collaboration

Feature a Hong Kong zone on leading regional e-tailing platforms

Connect Hong Kong brands to e-tailers through customised business matching and networking programmes

Identify reliable import and distribution agents to assist Hong Kong companies to address the fulfilment issues for cross-border online business

Engage m-commerce or e-tailing platforms for the “See Now, Buy Now” business model at international fashion weeks

Organise joint promotions between m-commerce start-ups and companies from traditional industries at overseas events to encourage industry cross-over

Optimise O2O synergy by launching cross-promotions between Online Design Gallery and Design Gallery physical outlets and our brandname promotional events on the mainland

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