HKTDC Annual Plan 2017/18

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Strategies and major new initatives

Ensure HKTDC is future ready to serve Hong Kong SMEs

Transform eMagazines through personalisation and expanded features into an integrated sourcing platform for buyers on the move

Extend the penetration of hktdc.com Small Orders on the mainland by developing a Chinese transactional platform

Carry out a feasibility study on virtual badges for trade buyers and VIPs

Develop a training programme to equip staff with knowledge and skills on digital marketing and social media

Extend the network of the Federation of Hong Kong Business Associations Worldwide to Brunei in 2017/18, and India in the medium-term

Upgrade our consultant office in Seoul, Korea to a full office and explore strengthening our operations in the Philippines

Consolidate global content planning and add new interactive elements for our international and mainland social media network audiences

Leverage the HKSARG’s promotion activities for the 20th anniversary to maximise the promotional impact of our signature events

Expand the use of mobile marketing by enhancing the use of messaging platforms such as WeChat as well as interactive and mobile features of social media platforms to step up our branding and reach

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