HKTDC Annual Plan 2017/18

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Strategies and major new initiatives

Help Hong Kong SMEs tap business opportunities in mature markets and emerging markets along the Belt and Road

Mature markets

Extend “Fashion Hong Kong“ campaign to London Fashion Week

Join forces with local design and arts hubs such as PMQ, K-11 ArtMall and D2 Place to feature Hong Kong fashion accessories designs at international fashion events

Organise Hong Kong-themed in-store promotions at prominent department stores in Korea and Japan to penetrate Asian consumer markets

Launch Hong Kong Galleria to feature Hong Kong brands in design-focused international trade events such as Maison de Objet and Milan Design Week

Mainland

Transform the Style Hong Kong promotion format from multi-sectoral to sector-specific approach

Organise sector-specific Hong Kong pavilion under the Style Hong Kong brand in the mainland’s established regional consumer fairs such as North East Asia Expo in Changchun, China Food and Drinks Fair in Chengdu and China International Garment & Textile Fair in Dalian

Help Hong Kong food brands sharpen their brand image at the Hong Kong pavilion at SIAL, Shanghai

Organise a wine business mission to open up Central and Western China via Wuhan and Xian

Organise a toys and baby products mission to the mainland’s second and third-tier cities riding on Children Baby Maternity Expo, Shanghai

ASEAN

Mount In Style • Hong Kong campaign in Kuala Lumpur, Malaysia

Mount B2C lifestyle promotions with local retail outlets carrying Hong Kong brands and local Hong Kong-style restaurants in Jakarta and Bangkok to sustain the momentum from previous In Style • Hong Kong promotions

Collaborate with popular local e-tailing partners in ASEAN to feature Hong Kong products

Organise business missions to Ho Chi Minh City and Hanoi in Vietnam, as well as Manila and Cebu in the Philippines

Select Belt and Road economies

Organise a Lifestyle Expo in Mumbai, India

Organise a Lifestyle Expo in Dubai, UAE and a small-scale table-top exhibition in Iran

Organise a business mission to Poland to promote lifestyle products focusing on food and houseware

Strengthen business matching services for buyers from Kazakhstan, Turkey and Poland visiting our trade fairs

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