HKTDC Annual Plan
HKTDC Annual Plan 2015-16
HKTDC Annual Plan 2015-16
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Help Hong Kong companies explore opportunities in the face of a sluggish export market
Preamble
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The changing retail pattern and consumer behaviour, and the proliferation of e-tailing platforms around the world present new opportunities for global traders. In the coming year, we will adopt new strategies to help Hong Kong exporters seize these new opportunities. To meet the demand of cautious consumers in our traditional markets, we will position our products as well-designed quality products at affordable prices, focusing in particular on lifestyle brands. For emerging markets, the mainland and ASEAN will remain our priority, while also targeting promising markets along the Belt and Road.


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Introduction
Objective I
Objective II
Objective III


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