Stage a Lifestyle Expo in Jakarta featuring special zones for promoting brands and small order trading

Organise sector-specific business missions to major commercial cities in Indonesia such as Surabaya and Bandung

Mount a Hong Kong Pavilion at the China Product Expo in Mumbai and organise sector-specific missions to New Delhi and Mumbai

Explore the feasibility of forming a Hong Kong-India Business Roundtable to enlist support from key Indian multipliers and conglomerates

Organise business missions to Vietnam and explore partnership promotions in department stores for specific product sectors

Beef up our ASEAN databank on potential buyers of Hong Kong products and services and encourage stronger ASEAN participation in our signature events and trade fairs

Mount a Lifestyle Expo in Istanbul to promote Hong Kong products and brands

Participate in established tradeshows such as International Premium and Promotional Items Exhibitions to strengthen our exposure in the Turkish market

Organise sector-specific missions to promote Hong Kong lifestyle products to Russia

Strengthen our presence in sector-specific trade fairs in Dubai on electronics, healthcare products, auto parts and gifts

Organise business missions to Mexico and Peru and mount a Hong Kong Pavilion at Mexico Gift Fair

Organise seminars and business matching sessions to assist SMEs to seize licensing opportunities arising from the 2014 World Cup and 2016 Summer Olympics to be held in Brazil

Mount a Hong Kong Pavilion in established trade fairs in Brazil such as House and Gift Fair and Euipotel and organise business missions to the country

Organise business delegations to East and West African countries including Kenya, Nigeria and Ghana

Assist Hong Kong SMEs in leveraging the government’s HK$1 billion BUD Fund to develop brands, upgrade operations and promote products to the mainland domestic market

Stage large-scale Style Hong Kong consumer shows in Qingdao and Changsha

Organise sector-specific consumer shows in Chengdu or Wuhan for food and beverage, and fashion sectors

Mount Hong Kong Pavilions under the Style Hong Kong brand in established mainland consumer fairs such as Northeast Asia Expo in Changchun

Mount Hong Kong Pavilions under the Style Hong Kong brand in established trade fairs such as Canton Fair, CHIC, China Toy Expo, China Beauty Expo Shanghai, Interior Lifestyle China and International Beauty and Cosmetic Import-Export Expo

Open new Design Gallery shops in strategic regional hubs such as Chengdu, Wuhan and Qingdao

Collaborate with department store on the mainland to open Design Gallery shops using the “shop-in-shop” concept

Leverage mainland’s online shopping platforms such as xiu.com, dangdang.com and department store online shops to extend the reach of Online Design Gallery

Stage SmartHK in Guangzhou to promote the full range of Hong Kong services under the theme “industrial transformation and upgrading”

Launch the inaugural Global CEO Forum concurrently with SmartHK featuring Hong Kong as the ideal service platform for mainland enterprises going global

Organise workshops and briefings on liberalisation measures in Qianhai to help Hong Kong service providers better understand the business opportunities

Organise Creativity in Business Seminar Series in Shandong and Zhejiang to help Hong Kong designers and marketing companies extend their reach beyond first-tier cities

Co-organise sectoral seminars with Hong Kong professional bodies such as the Law Society of Hong Kong and the Hong Kong Institute of Certified Public Accountants in selected mainland cities with enhanced business matching

Collaborate with MOFCOM to organise a Services Symposium in Hong Kong, with an extended edition at China (Beijing) International Fair for Trade in Services

Organise joint outward investment missions to mature economies with coastal provinces including one with Guangdong riding on “Think Asia, Think Hong Kong” in the US in June 2013

Explore working with MOFCOM as a partner for outward investment missions on a national basis

Riding on major events such as the China International Fair for Investment & Trade, Xiamen and China (Beijing) International Fair for Trade in Services, organise seminars in selected mainland cities to promote Hong Kong as the headquarters for mainland enterprises’ outbound investment

Leverage HKTDC anchor events such as the Asian Financial Forum to connect overseas technology and brand owners with potential mainland investors and Hong Kong service providers

Organise customised merger-and-acquisition training programmes targeting mainland enterprises interested in making overseas acquisitions

Stage the signature campaign “Think Asia, Think Hong Kong” in New York and Los Angeles to promote Hong Kong’s city brand among US companies interested in doing business in Asia

Launch a Business Support Zone at “Think Asia, Think Hong Kong” to promote the full range of Hong Kong services to US companies

Follow up on previous “Think Asia, Think Hong Kong” and “Think Global, Think Hong Kong” campaigns in the United Kingdom and Japan respectively, and organise return missions to Hong Kong coinciding with HKTDC signature events

Organise tripartite business missions to Japan, Europe and the US to forge partnership between Hong Kong brand agents, mainland department stores and overseas brand owners

Highlight Hong Kong’s gateway role by organising side missions to the mainland for overseas companies participating in HKTDC fairs

Launch Creativity in Business seminar series in Taiwan to promote Hong Kong’s design and marketing services

Introduce a Taiwan Pavilion in the IDT Expo and encourage the participation of Taiwan creative and technology companies

Collaborate with the Bureau of Audiovisual and Music Industry Development and other multipliers to attract Taiwan entertainment industry players to use the FILMART platform for their promotion

Co-operate with Taiwan Sen Sen TV Home Shopping Channel and explore working with other local TV shopping networks to promote Hong Kong brands and a wider range of our lifestyle products

Launch Style Hong Kong shows in mainland cities to showcase gourmet food and health food from Hong Kong

Set up a Hong Kong Pavilion in SIAL, Shanghai, the largest food and beverage trade fair on the mainland

Organise missions to agriculture-rich provinces such as Henan and Shandong to help Hong Kong companies explore business opportunities in the mainland’s food and agricultural sector

Organise inbound and outbound missions to nurture tripartite business partnership among players from Hong Kong, the mainland, Australia, Japan, New Zealand and the US in the food processing, food technology, cold chain logistics and food testing sectors

Number of companies participating in overseas promotions

Number of Hong Kong companies participating in promotions on the mainland

Number of Hong Kong companies participating in brand name promotions