Kong-based maritime e-procurement service provider iShipExchange and North American
based Mariner's Annual jointly announced in December the signing of a marketing
partnership agreement. The agreement aims to extend the supplier and customer
bases of both companies and to expand their respective marketing opportunities.
Annual serves over 500 manufacturers and suppliers of marine-related products
and equipment, and distributed nearly 8,000 copies of its 2001 Ordering Guide
to potential buyers.
Staffin, VP of Business Strategy and Development for iShipExchange said: "This
partnership will develop, increase and promote our supplier/buyer database and
provide a unique quality of content, from a supplier's viewpoint, on a worldwide
Annual represents an opportunity to combine traditional publishing and editorial
expertise with state-of-the-art technology; to expand our North American market
presence and to increase our product offerings and trading opportunities for both
supplier and buyer.
editorial excellence, longstanding relationships, and impeccable reputation from
45 years of serving the industry makes Mariner's Annual an especially desirable
partner for iShipExchange."
Kerr, President of Charles Kerr Enterprises and publisher of Mariner's Annual,
is equally keen about the arrangement, saying: "We are very excited about
this partnership, as it will simultaneously help us increase our distribution,
strengthen Mariner's Annual's presence globally, and allow us to take full advantage
of iShipExchange's expertise to harness the power of the internet in helping our
suppliers reach their target market."
is a Hong Kong based e-procurement service that uses a web-based system to integrate
both suppliers and buyers requirements in a unique and cost-effective fashion.