new Cargo Route Management Service (CRMS) developed by global consulting and systems
integration business, Syntegra, has produced such an improvement in airline data
integrity and physical performance that launch customer Exel is to extend the
application across 108 routes worldwide.
introduced CRMS into Exel's airfreight business in March this year to support
the 瘦4.3bn supply chain management company's 'Moments of Truth' quality programme
to measure the performance of preferred airline partners.
Smith, Delivery Programme Director at Syntegra, says: "Our ability to produce
accurate reports broken down by airline, station and route has provided Exel with
a great insight into where improvements are possible and this information is being
shared with each carrier. In a consultancy role, we are working alongside Exel's
airfreight team to identify areas of failure and practical solutions.
can also alert airlines immediately when a milestone is missed. This 'real time'
feed of information helps them take fast corrective action. We are using measured
results to drive up quality in the air cargo industry."
and Syntegra launched the initiative with seven carriers; British Airways, Cathay
Pacific, Japan Airlines, KLM, Lufthansa Cargo, Singapore Airlines and United Airlines.
At the outset, six gateway locations participated in the programme - Frankfurt,
Hong Kong, London, Los Angeles, New York and Singapore, representing 11% of Exel's
overall airfreight business.
Ringheim, Global Airfreight Director at Exel, said: "The slow arrival of
data and inaccurate information is an industry-wide problem. Syntegra provides
our EDI gateway to airlines and its new Cargo Route Management Service (CRMS)
has provided the performance-monitoring tool we needed to take the next step.
accurate and timely data in an electronic format is vital for several reasons.
The main driver is enhanced customer service by reducing the number of telephone
calls we need to make to airlines. By obtaining the information on key milestones
automatically, we also eliminate the time previously taken to manually enter data
into our system."
of Truth' currently focuses on four key milestones:
RCS-Freight received by the airline intact and ready for carriage
RCF-Freight checked-in at airline import station
DLV-Freight and documentation handed to the agent at import station
the CRMS service, Exel monitors each milestone for visibility, timeliness and
performance to measure whether each freight movement was achieved as planned.