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Olympic Licensing |
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Olympic Licensing is an agreement that grants the use of Olympic marks, imagery, themes, or designations to a third party company to add value to the third party company's product.
The company, often referred to the licensee, pays for the right to use Olympic marks, imagery, themes, or designations in their merchandise. The percentage royalty paid by the licensee to the Olympic party is usually between 10% and 15% of the product sales revenue.
Olympic licensees may not use the Olympic marks, imagery, themes, or designations to create a direct relationship to the Olympic Movement or the Olympic Games. The relationship exists only between the licensee's product and the Olympic party or the Olympic Games.
Olympic licensing programmes include Olympic stamp (philatelic) and coin (numismatic) programmes.
Three Tiers of Olympic Licensing
| I. | IOC or Worldwide Licensing Programmes |
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The IOC grants licensees the rights to use IOC or Olympic marks, imagery, themes, or designations to develop and create various products, attractions, and educational material relating to sport and the Olympic Games for the pubic. |
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| II. | Olympic Games or OCOG Licensing Programmes |
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An OCOG grants licensees the rights to use OCOG or Olympic Games marks, imagery, themes, or designations to create souvenirs relating to the Olympic Games for sale to the public. |
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| III. | NOC or National Licensing Programmes |
| An NOC grants licensees the rights to use NOC or national Olympic team marks, imagery, themes, or designations to create souvenirs relating to the national Olympic team for sale to the public. |
Source: The Olympic Marketing Fact File, International Olympic Committee
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