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Champion Hong Kong’s role as Asia’s Central Business District for the global economy
Through this objective, HKTDC will seek to strengthen Hong Kong’s role as Asia’s Central Business District. We will organise anchor events to showcase the strengths of Hong Kong’s services sector and promote Hong Kong as an intellectual property trading platform. To reinforce the trendsetting capabilities of HKTDC’s lifestyle events, we will invite more international media to help raise the internationality of these events.
In 2011/12, we will continue organising world-class exhibitions / conferences with enhanced marketing elements and quality exhibitors and buyers to promote Hong Kong as the trade fair capital of the region and preferred MICE destination. To take advantage of the growing popularity of the internet, we will integrate our services more closely at hktdc.com.
Key strategies and major initiatives
Build high-profile international events in Hong Kong to promote Hong Kong’s services
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Further enhance the business matching element via the AFF Deal Flow platform and solicit more sponsorship to increase commercial participation at the Asian Financial Forum |
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Strengthen the TV element of FILMART by launching TV World-Asian TV Awards |
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Organise a regional conference to be held concurrently with the Hong Kong International Licensing Show |
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Stage an Asian Supply Chain Management and Logistics Conference in Hong Kong, which is positioned as the international and high level supply chain management and logistics conference in the region |
Promote Hong Kong’s role as an intellectual property trading platform
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Leverage on the Hong Kong International Licensing Show and Asian Licensing Conference to promote Hong Kong’s role as an IP marketplace in the region |
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Host an international high profile IP conference at the IDT Expo and nurture it to become an annual anchor event |
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Enhance the participation of Japanese and Korean film projects in the Hong Kong-Asia Film Financing Forum at Filmart and to highlight its IP-related dimensions |
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Expand the English Avenue and E-book zone in the Hong Kong Book Fair and organise overseas roadshows to promote Hong Kong as the IP marketplace |
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Organise outreach roadshows in USA, Europe, Korea and Japan to promote Hong Kong as the ideal IP trading platform for the Chinese mainland |
Reinforce Hong Kong’s trendsetting capabilities with lifestyle events
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Explore working with renowned organisations to organise Asian editions of their activities in Hong Kong to further enhance the lifestyle elements at our fairs |
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Organise more lifestyle events such as wine and tea tasting sessions and competitions during the fairs |
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Step up public engagement by facilitating more public in Hong Kong and the region to visit the marketing sections of the fairs |
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Use social media platforms such as Facebook, Youtube, forums, etc. to reach out to a wider target audience for our lifestyle trade fairs |
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Work with mainstream TV stations in southern China to reinforce Hong Kong’s role as the trendsetter of the region |
Fortify Hong Kong’s status as Asia’s trade fair capital and the preferred MICE destination
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Explore the possibility of collaborating with private fair organisers to develop niche and specialised fairs at the Asia-World Expo in areas such as beauty and well-being, hobbies and learning, back to school products and value shopping. |
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Encourage private fair organisers to leverage on HKTDC’s trade fairs, print magazines and online platform to promote their fairs in Hong Kong |
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Organise world-class business conferences together with the Hong Kong Tourism Board to build Hong Kong’s reputation and expertise as a MICE destination |
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Develop an industry-specific vertical portal on hktdc.com to disseminate information related to the exhibition industry |
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Designate a special area at HKTDC’s SME Centre to display brochures of exhibitions organised by Hong Kong-based fair organisers |
Leverage opportunities presented by our trade portal to integrate HKTDC's services more closely to improve customer experience
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Further integrate our physical fairs, e-marketplace and print publications to provide a total solution to both exhibitors and buyers |
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Introduce an in-depth supplier verification programme to give buyers a better understanding of the suppliers' production capability and compliance to various sourcing requirements such as product safety and quality standards |
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Enable buyers to view our product magazines through iPad, where buyers can also access the exhibition information and get connected to the webpage of an exhibitor at hktdc.com |
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Assign account managers to look after VIP buyers to generate year-round quality enquiries and nurture customer loyalty |
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Revamp and digitalise the distribution of our research information and market intelligence on hktdc.com to increase its local penetration and extend its overseas reach |
Support Government’s initiatives to promote the six new economic areas
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Pilot a series of image-building events in major mainland cities in collaboration with the Hong Kong Institute of Architects and CreateHK to promote Hong Kong’s excellence in architectural design |
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Strengthen the Creativity in Business seminar series and extend beyond PRD region. |
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Organise B2G roundtable meetings to help Hong Kong medical service providers to comprehend the demand and enter different mainland provinces and municipalities as approved under CEPA VII |
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Promote Hong Kong's private medical and healthcare services to middle-class patients in Guangdong |
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Organise higher education road shows in South Korea (Seoul) and India (New Delhi and Mumbai) and explore new markets in Eastern Europe |
Performance measurements
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Number of companies coming to Hong Kong to participate in HKTDC’s activities (other than trade fairs) |
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Number of exhibitors and trade buyers at HKTDC’s trade fairs |
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Number of companies participating in service promotion activities |
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Number of business connections made through various matching initiatives |
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Number of user sessions on HKTDC’s trade portal, hktdc.com |
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